AI Outbound Marketing Manager - Ashby

Hi, I’m Tim! I run Scaled Outbound at Ashby. We’ve spent the last year building the system: campaign architecture, the tooling stack, and the automated email and LinkedIn motion that reaches buyers with thoughtful messaging at a volume no human team can match.

Here’s where it breaks. The moment a campaign ships, my attention is already pulled to the next priority. So the work that makes a good campaign great isn’t happening with the level of care it deserves; refreshing and optimizing copy before it fatigues, finding creative new hooks by pulling in from the amazing content library and listening infrastructure, and partnering with other members of the team to create a complete ‘happy prospect > customer journey’. This role exists to close this gap. We’re looking for someone who is deeply curious, with great taste, and who gets energy from optimizing campaigns to perfection, institutionalizing learnings, and scaling the learnings we have from across the business into the most thoughtful, genuinely valuable, and high-converting campaigns. You can think of yourself as the owner of everything that happens after a Scaled Outbound campaign goes live.

What You’ll Be Responsible For

• Optimizing and scaling outbound campaigns: Develop highly iterative experimentation methodology sprints to constantly improve the quality of existing campaigns and ensure we land the right message, at the right time, with the right contact.
• Keep the automated motion from going stale: Co-own the email and LinkedIn sequences with the Program Manager. Sequence refresh, new angles, and killing fatigue before it shows up in the numbers. Ensure automated motion gets better over time instead of aging out.
• Own copy optimization and conversion: Look at an underperforming sequence, understand why, and fix it. Own the Twain prompt library that shapes 1:1 generated copy, tuning it so personalization at volume reads like a sharp human wrote it.
• Turn performance data into action: Own QA and performance analysis for the automated motion to quickly and decisively conclude what is and isn’t working, then redesign and optimize your way into conversion.
• Collate and integrate materials and learnings: Work directly with Sales Managers, Product Marketing, and Content to pull fresh proof points, launches, and data into active sequences.
• Co-own program-level physical touches: Programs will vary from ICP-tailored gifting to event invitations and user group meetups.

The Stack You’ll Work In

Clay, Hubspot, Instantly, HeyReach, and Twain. You don’t need to have used all of these before, but you should be the kind of person who gets fluent in a new tool quickly.

You’ll Probably Love This Role If

• You have a creative experimental mindset, strong opinions about what good copy looks like, and no fear of testing unconventional approaches.
• You’re energized by optimization, not just creation.
• You’re copy and customer obsessed, taking time to understand the buyer and diagnose why a sequence is underperforming.
• You read campaign performance data fluently and turn it into the next play.
• You’ve run cold outbound sequences before (email or LinkedIn).
• You like owning something horizontal that raises the performance of every campaign the team builds.

The Background We’re Looking For

There are two paths into this role:

• Marketing side: Demand gen, growth, or lifecycle/outbound marketing at a B2B SaaS company, where you personally wrote and optimized cold sequences rather than briefing them.
• Sales side: Spent multiple years in outbound sales, starting as a BDR/SDR, and kept running your own outbound as an AE.

Core requirements across both paths:

• Written cold email and/or LinkedIn sequences and been measured on what they produced.
• Worked in a sequencing or sales engagement tool (Instantly, Smartlead, HeyReach, or similar) and can read performance data independently.
• Reach for AI to compress your own work (research, first drafts, pattern-finding).
• Care about pipeline, not MQLs.

Interview Plan

• 30 minutes intro call with Michelle (Recruiter Screen)
• 45 minutes interview with Tim McCann (Hiring Manager)
• 30 minutes interview with Harriet (VP Marketing)
• 30 min take home review
• Final panel:
  • 30 minutes with Claire (Demand Gen)
  • 30 minutes with Sam (SMB Sales Leader)
  • 30 minutes with Lia (Product Marketing Leader)