Marketing Data Analyst (Contract) - Coalition

About Us

Coalition is the world's first Active Insurance provider designed to help prevent digital risk before it strikes. Founded in 2017, Coalition combines comprehensive insurance coverage and innovative cybersecurity tools to help businesses manage and mitigate potential cyberattacks.

Opportunities to make an impact with bold thinking are real—and happening daily at Coalition.

About the Role

As Marketing Data Analyst, you will own the analytical point of view on marketing performance across Coalition's insurance and security businesses. You will connect data from across the marketing and sales stack, explain what is driving results, and bring marketing leadership recommendations that change what we do next. This role is weighted toward insight over reporting.

Responsibilities

• Funnel & Campaign Analysis: Run end-to-end analysis across both insurance and security businesses, from awareness and demand capture through intent, pipeline, and closed revenue.
• Insights & Recommendations: Deliver data-backed recommendations on what to repeat, what to cut, and where to move marketing efforts.
• Data Synthesis: Pull together CRM, marketing automation, ad platform, web analytics, and sales engagement data to answer complex questions.
• Measurement Framework Design: Establish how we goal, measure, and optimize areas of marketing investment that do not yet have a consistent standard.
• Executive Reviews: Own the analytical narrative for the monthly CMO Data Review and quarterly Marketing and GTM QBRs.
• Reporting & Dashboards: Design and maintain performance dashboards for weekly, monthly, and quarterly stakeholder reporting.
• Cross-Functional Collaboration: Serve as primary liaison connecting Marketing with Data Engineering, Data Science, and Sales Operations.

Skills and Qualifications

• 5+ years of experience in B2B marketing analytics
• Experience with Looker
• Active usage and understanding of Salesforce, Marketo, Outreach, ChilliPiper, Google Analytics, and Ad Platforms
• Deep understanding of B2B marketing funnels, attribution concepts, and performance metrics (CAC, LTV, conversion rates, pipeline velocity)
• Exceptional ability to verbally and visually communicate complex analytical findings clearly to non-technical stakeholders and executive leadership