VP of Product - Distru

Transforming into a Headless First AI ERP

Distru is the #1 ERP in the Cannabis Industry with $15B in sales processed through our platform. We’ve built a battle-tested ERP and B2B eCommerce platform that powers inventory, manufacturing, sales, and logistics. We are expanding on our robust ERP foundation and building AI infrastructure to provide commercial businesses their all-in-one AI stack.

We are growing, profitable, and in a strong position to invest in the AI transformation of our product, GTM motion, and internal way of working. We’re investing heavily in resources including company-wide AI classes and workshops, AI demo days, AI hackathons, and access to best-in-class models and tools.

Our investors include Felicis Ventures, Global Founders Capital, Poseidon Asset Management, and Village Global—who have funded companies such as Shopify, Cruise, HelloFresh, Facebook, Slack, and Opendoor.

The Opportunity

We are looking for our first VP of Product to lead our product department! This is an executive leadership role working directly with the leadership team to navigate Product Market Fit in the new AI era. You’ll take ownership over our AI product suite, keep our AI infrastructure ahead of the curve, and navigate market opportunities.

AI is at an inflection point in model capability for enterprise use cases, and AI assistants like Codex, Claude, and Grok are seeing record adoption. We believe the System of Record has never been more valuable to consolidate and organize data for AI to act upon. We are building towards a headless-first direction focusing on unified access to ERP data, deep MCP + embedded AI assistant integrations, and seamless UX between ERP and AI assistant tools.

You’ll take full ownership over shaping the AI product direction, our ERP product line, adopting AI-forward product processes, and expanding our team from 4 to 8+. You'll structure the product organization to support existing Distru ERP and Distru Commerce customers while building new AI-first product lines.

What You'll Do

• Own product direction and strategy across Distru ERP, Distru Commerce, Order Agent, Distru Analytics, and our AI product suite.
• Deliver a quarterly strategy review to the executive team: market landscape, ERP/AI-wedge sequencing, 1-year roadmap, metrics, and resourcing asks.
• Own the product hiring pipeline: direct the hiring process, define our hiring bar, and recruit top talent.
• Maintain the product timeline as a single source of truth for the company and technical teams.
• Experiment with the team on AI-first product processes and foster team-wide adoption.
• Review and iterate on PRDs, designs, and mockups with the product team.
• Work hands-on to define PRD standards across the team.
• Ensure high-quality MCP + API documentation and supporting materials (knowledge base, product launches).
• Establish an operating cadence with Engineering (planning, roadmap reviews, product-owns-what / engineering-owns-how).
• Partner with engineering to shape data infrastructure (StarRocks, BigQuery, Postgres) to better serve internal and external AI use cases.
• Build foundational features for AI: unified data layer, agent builder, workflow builder, MCP, and headless experience.
• Coordinate with Go-To-Market teams to educate teammates on product features, launch products, and produce AI-forward content.
• Foster a culture of taste and conviction around product choices and directions.
• Iterate on customer feedback pipelines across CS and Sales, while building direct connections with key customers.
• Measure and track adoption of key features.
• Manage the product team: coaching, providing direct feedback, performance plans, and exits when needed.

What You'll Need

• Experience building and running a product organization, including hiring, coaching, and managing personnel.
• Proven experience building and shipping MCPs (Model Context Protocol) used in production.
• Track record navigating the expansion of a product into new markets or major new product directions.
• Strong technical foundation across the modern SaaS and AI stack, including infrastructure, data, AI models, and full-stack development.
• Deep grasp of production system concerns: reliability, observability, permissions, and safe workflow execution.
• Outcome-oriented mentality with unbiased measurement of results.
• Hands-on approach: ability to write PRDs, dive into tools and details, and collaborate directly with engineers without translation layers.
• Real AI fluency: demonstrable work built with LLM tooling and a clear point of view on evaluating AI workflows.
• Bonus: Experience in ERP, accounting, cannabis, or supply chain software.

Benefits

• Fully remote work environment with teammates across 4 continents
• Competitive medical, dental, and vision plan options for employees and dependents (applicable to W2 US-based employees)
• 18 days Paid Time Off (PTO) + 11 paid holidays (sick days do not count against PTO)
• Competitive compensation structure including equity