Senior Product Marketing Manager - Kit

Kit is the email marketing platform experts choose to grow their audience, deepen their relationships, and build a business around the work they love. For coaches, YouTubers, authors, podcasters, and other creatives, there isn't a better marketing hub to rely on to grow audiences, automate email marketing, and sell digital products — all within one platform.

We're on a mission to help creators earn $1 billion using our creator marketing platform. We have always been 100% independent and 100% remote.

The Role

Kit's most established creators run real companies, with teams, large lists, dedicated sending needs, and a buying process that our self-serve motion wasn't built to serve. We're looking for a Senior Product Marketing Manager, Scaling Creators to own how Kit wins, lands, and expands these businesses through a sales-assisted motion that sits alongside our self-serve product.

You'll define who this buyer is, write the story that resonates and wins with them, and build the GTM strategy to drive inbound pipeline for our sales team.

This is a full-time individual contributor role ideal for someone who has added an upmarket sales-led motion to a product-led company before and wants their work measured in win rate and deal size.

Your Support System

You'll report to the Head of Marketing and work alongside two other experienced Product Marketing Managers on Kit's product marketing team.

You'll spend a lot of your time working with:

• Sales Leadership: Defining who we sell to, the deal toolkit, enablement, and win/loss analysis.
• Account Executives & Solutions Consultants: Crafting demo narratives, discovery, and technical/migration proof.
• Product: Advising on packaging, launches, and roadmap input.
• RevOps & Analytics: Managing routing to sales, attribution, and pricing decisions.
• Creator Success: Developing case studies, customer references, and expansion plays.
• Demand Gen, Content, & Events: Executing campaigns and events for established creators.

Milestones & Expectations

• First Week: Complete onboarding, learn Kit's product, pricing, and positioning. Listen to sales calls and map how product marketing currently works.
• First Month: Shadow 15+ sales calls and interview 10 established creators (wins, losses, churns). Audit existing sales content and usage-routing logic. Establish baseline metrics (win rate, sales cycle, deal size) with RevOps.
• First Six Months: Define ideal customer niches and buyer personas. Launch a messaging framework tied to key outcomes. Build the core deal toolkit (demo narratives, pitch decks, business case templates, deliverability one-pagers, battlecards). Execute GTM tactics to drive MQLs and sales-attributed MRR.
• First Year: Drive 2X inbound MQLs. Lead channel strategy, establish a quarterly win/loss program, build a clear sales path on the website, and ensure high-impact launches include sales-assisted motions.

Qualifications & Skills

Skills

• Segmentation & Buyer Definition: Turning firmographic and product usage data into a clear strategy for sales target definition.
• Messaging & Positioning: Crafting sales-assisted positioning, competitive differentiation, and objection handling.
• Sales Enablement: Building demo narratives, discovery guides, business cases, and battlecards that sellers actively use.
• Storytelling: Converting technical product depth into actionable business cases for non-technical buyers.
• Data Literacy: Leveraging CRM, product analytics, and pipeline data to measure funnel conversion and win rates.
• Market Research: Conducting win/loss interviews and call analysis.
• Systems Thinking: Connecting GTM processes, data, and tooling into repeatable solutions.
• AI Fluency: Building AI-powered workflows to scale product marketing output with appropriate human oversight.

Experience

• 7+ years in B2B SaaS product marketing, with at least 2 years supporting sales teams targeting mid-market or larger accounts.
• Proven track record adding a sales-led motion on top of a product-led foundation, backed by measurable metrics.
• Experience building deal toolkits and enablement programs from scratch tied to win rate or deal size metrics.
• History of running win/loss or customer research programs that shaped strategy.
• Background in email, martech, or the creator economy is a plus.

Working Hours & Location

We are a 100% remote team operating primarily on US East Coast time. Candidates outside this timezone (West Coast US, Europe, Asia) should expect occasional early morning or late evening overlap.

Compensation & Benefits

• Salary: Standardized Level 4 compensation at $166,000 USD annually.
• Equity & Profit Sharing: Kit equity plus company profit-sharing program.
• Retirement: 401(k) with a 5% company match.
• Healthcare: Comprehensive health insurance through Aetna (up to $2,280/month toward medical premiums; dental and vision fully covered).
• Equipment & Tech: $2,000 initial equipment allowance ($1,000 every 2 years after), plus company laptop.
• Professional Growth: $3,500 annual learning and development budget.
• Perks: $50/month creator meetup budget, childcare benefits up to $3,000/year via JOON, and gender-affirming benefits.
• Time Off: 20 days PTO, 10 paid holidays, 2 weeks paid sick/wellbeing days, and a paid 1-week company winter closure.
• Paid Vacation Bonus: $1,000 after-tax bonus for taking 5 consecutive days of fully unplugged vacation.
• Parental & Personal Leave: 12 weeks paid parental leave; up to 6 weeks paid leave for medical, bereavement, or disaster response.
• Sabbatical: 4-week paid sabbatical after 5 years.
• Retreats: Two annual company retreats (in-person or virtual).