Head of Growth, Margin Trading - Kraken

About Kraken

Founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. It offers spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients.

The Opportunity

As the Head of Growth for Margin Trading, you will own growth for margin trading on Kraken Pro, Kraken's highest single revenue-generating product feature, with CEO-level ownership of the business area.

Key Responsibilities

• Drive Strategy: Build and execute the strategy to acquire high-net-worth individual (HNWI) traders, including winning them from competing platforms.
• Cross-Functional Collaboration: Partner closely with the VIP team to shape how high-value traders are sourced, onboarded, and activated.
• Mobilize Teams: Coordinate performance marketing, organic, creative design, and other internal teams to drive margin growth as a senior individual contributor without direct reports.
• Positioning & Messaging: Define positioning, messaging, and offers for margin trading that resonate with sophisticated, high-volume traders.
• Funnel Ownership: Set growth targets and own the funnel from lead to funded account to active margin trader.
• Experimentation: Run fast experiments across channels, programs, and incentives, and scale what works.
• Product Feedback: Bring trader insights back to Product to shape the margin roadmap.

Requirements

• Experience: 4+ years in growth, product marketing, or VIP/high-value customer acquisition.
• Track Record: Proven success acquiring high-net-worth traders or players in crypto, trading, or gaming/gambling.
• Competitor Conquesting: Experience winning customers away from competitors and converting them into long-term, high-value users.
• Influence: Ability to lead cross-functional teams without formal authority and drive measurable outcomes.
• Domain Knowledge: Strong grasp of leveraged and margin trading, and of how high-volume traders make decisions.
• Data-Driven: Owns funnel metrics, revenue impact, and ROI on acquisition spend.
• High Agency: Scrappy, takes full ownership, moves fast, and delivers without waiting for ideal conditions.
• Communication: Clear communicator who builds alignment across marketing, VIP, product, and leadership.

Nice to Haves

• Existing network among HNW traders, market makers, or VIP communities.
• Experience building VIP or whale acquisition programs from scratch.
• Background in regulated financial products or iGaming with strict compliance requirements.