Principal Product Manager, Identity & Trust - Life360

About Life360

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app, Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 102.4 million monthly active users across more than 180 countries.

Life360 is a Remote-First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely within the US.

We are AI Native

We are building an AI-native company where AI is an integral part of how we build and operate. AI tool usage during interviews varies by role. You may be asked to demonstrate proficiency with AI tools, discuss how you leverage AI, or complete interview exercises without AI assistance. Your recruiter will provide clear guidance as you move through the interview process.

About The Team

The Services/Identity team in Foundations owns the systems that decide who our members are and whether they can get in: account creation, sign-in, session management, and recovery for families across more than 180 countries. You'll work hand-in-hand with Security, Engineering, Data, Customer Care, Legal/Privacy, and Growth/Onboarding teams to ensure members can access Life360 easily and worry-free while protecting those systems from an increasingly sophisticated threat landscape.

About the Job

In this role, you'll own and execute the strategy for how Life360 determines who our members are and keeps them safe: identity, authentication, account sign-in, and account recovery. You'll own the problem end to end, from the sign-in experiences members see to the identity services, risk signals, and data models behind them. You'll set the bar for what a world-class consumer identity experience looks like, define the metrics that prove it, and drive alignment across engineering, security, privacy, customer care, and leadership.

What You’ll Do

• Own the front door: Define the vision, strategy, and roadmap for AuthN and AuthZ at Life360, along with systems powering registration, member access, session management, credential lifecycle, and CIAM integration across mobile, web, partner integrations, and agentic connectors.
• Make recovery safe and humane: Design account management and recovery that gets legitimate members back in quickly without handing keys to an attacker. Balance friction against trust, treating recovery as a security surface.
• Stay ahead of attackers: Partner with Security to anticipate account takeover, credential stuffing, phishing, SIM-swap, and social engineering, building layered defenses before they appear in data.
• Move beyond passwords: Lead the roadmap for passkeys, passwordless and phishing-resistant authentication, step-up/risk-based authentication, and device-bound sessions across diverse devices and markets.
• Build for the whole world: Design identity for 180+ countries, considering phone-number-first behaviors, SMS/OTP deliverability and cost, carrier/device realities, localization, and regional regulatory requirements.
• Earn trust with families: Address identity requirements unique to a family product, including teen/minor accounts, age assurance, parental consent, circle membership, and compliance with COPPA and GDPR.
• Set the standard: Define identity and trust KPIs (account takeover rate, sign-in success, recovery success, time to recover, false positive rate, passkey adoption) that enable teams to move fast.
• Make the invisible visible: Drive telemetry, fraud signals, and detection mechanisms to monitor abuse, friction, and drop-off across the identity journey.
• Translate security into decisions: Turn threat models, incident learnings, and identity data into actionable executive narratives.
• Unify the ecosystem: Partner cross-functionally across Growth, Subscriptions, Partnerships, and Customer Care to ensure cohesive identity experiences.

What We’re Looking For

• 10+ years of product management experience, including significant time at a principal or staff level with cross-functional scope.
• Deep, hands-on experience owning consumer identity, authentication, account security, or trust products at scale for a global consumer app with tens or hundreds of millions of users.
• Strong cybersecurity depth: fluent in threat modeling, account takeover, fraud/abuse, MFA, passkeys/FIDO2/WebAuthn, OAuth/OIDC, session management, and credential security.
• Full-stack product ownership across backend identity services, APIs, and client-side (mobile and web) UX.
• Global experience launching and operating identity flows across multiple countries, regulatory regimes, languages, and carrier environments.
• Working knowledge of identity-relevant privacy, compliance, and standards (e.g., NIST 800-63, GDPR, CCPA, COPPA); minor accounts or age assurance experience is a plus.
• Proven track record driving alignment across large, matrixed organizations (Engineering, Security, Legal, Privacy, Customer Support).
• Strong analytical instincts with high ownership and bias for action.

Our Benefits

• Medical, dental, vision, life, and disability insurance plans (100% paid for employees)
• Paid parental leave
• 401(k) plan with company matching program
• Mental Wellness Program & Employee Assistance Program (EAP)
• Flexible PTO, companywide holidays, plus summer and winter shutdowns
• Learning & Development programs
• Equipment, tools, and reimbursement support for remote work
• Free Life360 Platinum Membership and Tile trackers