Sales Development Representative - Newsela

Why You'll Love This Role

Sales Development Representatives (SDRs) generate qualified pipeline by engaging leaders and partnering with some of the largest school districts in the country. They are energized by research and account planning, using a deep understanding of the K–12 landscape to personalize outreach, navigate complex district structures, and lead thoughtful, meaningful cold calls that uncover real district priorities. SDRs collaborate closely with Account Executives, communicate proactively, and take ownership of every opportunity from first touch through handoff. The ideal SDR is intrinsically motivated, highly organized, intellectually curious, and thrives in a collaborative environment where preparation, continuous learning, and purposeful outreach drive results.

This is a fully remote role and an exciting opportunity to have an impact on student outcomes!

What You'll Be Doing

• Drive high-volume outbound prospecting through strategic email cadences and targeted daily phone outreach to key school decision-makers, including administrators and instructional coaches.
• Uncover and qualify district needs through consultative conversations, transitioning high-potential leads into qualified opportunities for the Strategic Sales team.
• Partner with a dedicated Account Executive (AE) to align on territory strategy, coordinate outreach, and book introductory meetings.
• Collaborate within the Sales organization to inform strategy and processes that enhance overall sales performance.
• Contribute to a highly supportive team environment, backed by robust sales training, enablement, marketing, and operations.
• As the initial point of contact with prospects, represent the future of education by empowering districts to supplement their curriculum with differentiated instruction.
• Review calls with the SDR team, share best practices, and iterate on outreach strategies, including crafting customized talk tracks and hyper-personalized email outreach.
• Utilize data insights and maintain meticulous CRM data hygiene to track cadences, prioritize active leads, and ensure efficient pipeline management.

About You

• 3+ years in K-12 education (as a teacher, administrator, leader, or similar role) OR 1+ year of inside sales experience (K-12 EdTech inside sales experience highly preferred), with a proven track record of engaging prospects to secure qualified meetings.
• Ability to be a strategic thought partner to Account Executives (AEs), continuously researching and staying up-to-date on your region as a territory expert, tracking account activity, and managing hundreds of school accounts across designated states.
• Demonstrate intellectual curiosity and adaptability by actively seeking feedback, mastering Newsela’s full product suite, and refining your approach daily.
• Demonstrate a high intrinsic drive, excellent time management and organization, and a proactive approach to managing your daily responsibilities.
• Familiar with sales platforms such as Salesforce, Salesloft, and/or Gong.
• A strong communicator who can empathize with the unique challenges of our K-12 buyers, translating those insights into compelling value propositions.
• Thrive in a fast-paced environment and use creativity when partnering with team members to ensure flawless execution.
• Experience using AI tools to drive greater efficiency and productivity.
• Legally authorized to work in the US.

All offers of employment are contingent upon the successful completion of a background check as part of our pre-employment process.
This position is classified as salaried non-exempt and is eligible for overtime in accordance with applicable state and federal laws.

Why You’ll Love Working At Newsela

• Health & Wellness: Comprehensive medical benefits with employer contribution to premiums and to HSA accounts. Additional benefits such as gym reimbursement, pet insurance, free access to the Calm app, Rocket Lawyer and more.
• Work From Home: Fully remote company with a monthly tech stipend to support your home office needs.
• Supporting ALL Families: Inclusive benefits to support you and your family, including parental leave, fertility support, adoption, and more.
• Financial Wellbeing: Invest in your future with our 401(k) plan, which includes an employer match.
• Time Off: Flexible PTO, paid sick time off, company holidays plus winter break (Dec 24th - Jan 1st).
• Professional Development: Annual learning and development allowance to attend external training sessions, classes, workshops, conferences, and educational materials.
• Make A Difference: Help shape the future of education and improve the lives of students and teachers.

Compensation Breakdown

• Base compensation: $55,000
• On-Target Commission (OTC): $25,000
• On-Target Earnings (OTE): $80,000

Final compensation will be determined based on the candidate’s individual skills, qualifications, and experience. Total compensation for this role also includes incentive stock options and comprehensive benefits.

About Newsela

Newsela is a leading education technology company dedicated to meaningful classroom learning for every student. We deliver integrated, AI-powered solutions designed to unlock student engagement, empower teachers, and drive meaningful learning outcomes. Our suite of products supports knowledge and skill development, writing practice, daily instruction, assessment, and data-informed decision-making across K–12 classrooms.