Enterprise Sales Development Representative (SDR) - Pencil

Some of the world's biggest brands already run their advertising on our AI platform. We're moving fast—want to help us build the pipeline that gets us there?

Due to the location of our client and target customer base, this position requires you to be based in the Austin, Texas area. Being locally based is important to support effective prospecting, client engagement, and relationship building within the market.

About Pencil

At Pencil, we've built the operating system for AI-made advertising, the platform that aggregates every major AI model so creative and marketing teams go from brief to finished asset without stitching tools together themselves. Our mission is to make AI the default in advertising without replacing creative people, and we're leading that shift today: running production at scale for some of the world's biggest brands like L'Oréal, Unilever, Bayer, Diageo, and more with the legal, security, and procurement rigor enterprise clients require.

We're backed by The Brandtech Group, a $4B marketing technology company that also owns Oliver and Jellyfish, giving us the scale and reach to work with the world's largest advertisers.

What We're Looking For

A driven Sales Development Representative (SDR) with a genuine enthusiasm for AI, to drive our enterprise and mid-market growth. In this role, you'll identify and qualify new leads, build pipeline, and schedule meetings and demos for our enterprise and mid-market sales teams. You'll play a key role in bringing net-new clients to Pencil, working deals starting at $25K in annual contract value. This role and its process have already been validated, and you'll be instrumental in driving a significant share of the opportunities we create.

Job Requirements

• Experience: Must have 1 year of outbound sales development experience into enterprise accounts, navigating large organizations, multi-threading across stakeholders, and securing first meetings with senior buyers.
• Industry Knowledge: Experience in SaaS, tech sales, martech, or creative production, or a genuine curiosity about how the world’s biggest brands create and buy advertising. You'll need to speak the language of marketing, procurement, and brand leaders quickly.
• Communication: Strong communicator who can explain complex ideas simply and confidently, in writing and on the phone.
• Outbound Discipline: Consistent, disciplined outbound execution across calls, email, and LinkedIn, treating the pipeline as both a numbers game and a craft.
• Adaptability: Comfortable in a fast-moving environment where the playbook is still being written, and happy to help improve it.
• Tooling: Proficient with CRM software (e.g., Salesforce) and modern prospecting tooling.

Job Responsibilities

• Lead Generation: Identify and connect with potential clients based on our provided Ideal Customer Profile (focusing on global markets, with an emphasis on the UK and US).
• Lead Nurturing: Keep leads warm and engaged with personalized outreach sequences for those not quite ready to buy.
• Sales Collaboration: Work hand-in-hand with our sales team to ensure every lead is fully qualified against the BANT framework.
• Tooling: Use LinkedIn Sales Navigator, Apollo, and Lusha for prospecting, and Salesforce to track leads and capture key data.
• Targets: Hit monthly targets for qualified leads, earning commission on qualified leads with additional commission on closed-won deals.

Benefits

• 25 days PTO plus public holidays.
• Health insurance and private medical cover.
• Monthly stipend towards wellness, fitness, and learning & development.
• Enhanced parental leave policies.
• Flexible working hours.