Business Development Representative - North America

An Introduction to Primer

Primer is the unified infrastructure for global payments. We give finance and payments teams the visibility and control to reduce complexity, improve performance, and capture more revenue — all from a single platform.

Backed by Sofina, Peak XV Partners, ICONIQ, Tencent, Accel, and Balderton, we're building the payments layer the world's best companies rely on.

🔍 What will you be doing?

• Generate high-quality sales opportunities for our BDMs within a specific set of target accounts through proactive outbound business development activities.
• Expertly guide leads through the initial stages of the sales process.
• Book outbound meetings using a multi-channel approach such as cold calls, emails, social outreach, and video prospecting.
• Conduct market research to identify potential new customers.
• Creatively find ways to engage with our Ideal Customer Profile (ICP).

👀 What we’d love to see:

• A self-starter who spots opportunities and runs with them rather than waiting for direction.
• Confidence in sharing your ideas, learnings, and experiments, even when they’re still rough.
• Comfort with picking up the phone, jumping into new conversations, and finding creative ways to open doors.
• Curiosity and thoughtfulness in how you approach prospects, always looking to understand rather than just pitch.
• A collaborative communicator who contributes to team thinking and keeps momentum high.
• Motivation driven by growth, feedback, and the thrill of making things happen in a fast-moving environment.

🚫 You may not like it here if:

• You enjoy working in an office setting—we are remote-first and always will be!
• You are not comfortable with shifting context and navigating ambiguity.
• You don’t enjoy the hunting side of the role! We’ll empower you to build a solid pipeline with a great stack of resources.

✅ A typical interview process

• An initial intro call with a Talent Partner
• An interview with the Hiring Manager
• Challenge Stage - Contextualised to the role
• A final, values-alignment interview

What's the culture like at Primer?

We're building a culture where people can do their best work and be proud of the impact they have. You'll be working with people who are mission-driven, smart, and reflective, and who are genuinely invested in building exceptional products and delivering success for our merchants.

We work remotely, and have done since day one. We believe that building a successful, profitable company goes beyond proximity. We invest in our relationships through great remote working practices and thoughtfully designed face-to-face time, including workations, our annual company retreat, and access to co-working spaces across most major cities.

The work is challenging. Scaleups are a challenge, and building category-defining products is a challenge. But there's a meaningful difference between a challenge and a struggle. At Primer, the right challenge comes with the right support: strong onboarding, a collaborative environment, and a team that is genuinely invested in your success.

Our benefits

• Fully remote and globally distributed team
• Competitive share options
• Uncapped holiday, with 25 days minimum to be taken
• Co-working space access across major cities
• Workations and annual company retreat
• The best equipment for your role
• £500 towards your home office setup
• Generous learning budget
• Private Medical Insurance
• A broad set of additional perks and benefits (depending on location)