Business Intelligence & GTM AI Associate - Primer

An Introduction to Primer

Primer is the unified infrastructure for global payments. We give finance and payments teams the visibility and control to reduce complexity, improve performance, and capture more revenue - all from a single platform.

Backed by Sofina, Peak XV Partners, ICONIQ, Tencent, Accel, and Balderton, we're building the payments layer the world's best companies rely on.

What will you be doing?

• Own Primer's GTM intelligence layer: Maintain and continuously improve the dashboards and data models at the core of how our GTM teams operate and make decisions.
• Keep the AI in our BI sharp: Continuously train and improve our BI tool's (Omni) AI model so that natural-language queries, whether through Omni directly or via Claude, return accurate, contextually aware results.
• Partner with data engineering: Own and maintain the semantic data layer and transformation logic so that dashboards are fast, consistent, and built on a foundation that scales.
• Surface pipeline and account intelligence: Build models and dashboards that surface engagement signals, account health indicators, and expansion opportunities.
• Model Salesforce data correctly: Ensure CRM data is well-structured, correctly modelled, and fully leveraged in reporting.
• Build models that drive revenue decisions: Partner with RevOps to develop data models that calculate potential ROI for prospects and build forecasting infrastructure.
• Own the GTM data foundation: Define and maintain field definitions, naming conventions, and data quality standards across the GTM tech stack.
• Build the AI context layer for GTM: Create and maintain the shared knowledge infrastructure that gives AI tools, including Claude, the right context to produce high-quality outputs.
• Build GTM AI workflows: Work with GTM stakeholders and Primer's AI Strategy & Enablement Lead to build in-house AI workflows, skills, and artifacts.
• Own adoption and impact: Partner with GTM Enablement on training and documentation to ensure high adoption and measurable impact of GTM AI use cases.
• Promote self-serve data literacy: Coach GTM stakeholders to explore data autonomously using Omni.
• Stay ahead of the AI landscape: Proactively assess new AI tools and features to make clear recommendations on adoption.

What we'd love to see

• Solid data and analytics foundation: 3-5 years of experience in a data analytics, BI, or revenue operations role.
• SQL proficiency: Fluent in writing SQL, including joins, window functions, and aggregations.
• Hands-on AI experience: Practical experience using AI tools, building workflows or automations using LLMs.
• Strong understanding of APIs and MCPs: Comfortable retrieving data from APIs, triggering actions, and operating at the boundary between data and tooling.
• CRM data experience: Understanding of Salesforce (or similar CRM) data structuring and modeling for reliable reporting and AI consumption.
• Clear communicator: Ability to explain data and AI concepts clearly to non-technical stakeholders.
• High autonomy: Comfortable operating in ambiguous environments and driving projects independently.

Nice to have

• Payments or fintech experience
• Experience with dbt, Snowflake, or similar data tooling
• Python or scripting proficiency
• Omni or comparable BI tool experience
• Prompt engineering practice

What we offer

• Fully remote and globally distributed team
• Competitive share options
• Uncapped holiday, with 25 days minimum to be taken
• Co-working space access across major cities
• Workations & Company Retreat
• The best equipment for your role
• £500 towards your home office setup
• Generous learning budget
• Private Medical Insurance
• A broad set of additional perks and benefits (depending on location)