Senior User Acquisition Manager, Search Ads - Ruby Labs

About us

Ruby Labs is a leading tech company that creates and operates innovative consumer products across health, education, and entertainment industries. We are always looking for passionate individuals to join our innovative teams driving the future of consumer-led products.

About The Role

We are looking for a Senior User Acquisition Manager to take full ownership of paid search acquisition on Google Ads and Microsoft Ads (Bing) for one of our consumer apps. You will run the channel from end to end and be accountable for how it grows.

This is a senior, hands-on media buying role with end-to-end ownership of strategy, account structure, keywords, bidding, budget allocation, ad and landing page testing, measurement, scaling, and account health. We work AI-first and expect you to use Claude and automation to move faster.

Key Responsibilities

• Take full ownership of paid search acquisition across Google Ads and Microsoft Ads (Bing): planning, launch, optimization, scaling, reporting, and documentation.
• Run both web and app acquisition campaigns, including Google App Campaigns for installs, in-app events, subscriptions, and purchases on iOS and Android.
• Scale spend profitably while holding payback, ROAS, and CPA targets based on real revenue and customer-value data.
• Build and optimize account structure, keyword and match-type strategy, negative keywords, conversion events, and value-based bidding (tCPA, tROAS, Maximize Conversion Value).
• Run and scale Search, Performance Max, Demand Gen, and App campaigns on Google, and Search, Performance Max, and Audience campaigns on Microsoft Ads.
• Decide budget allocation across platforms and between brand, non-brand, and competitor campaigns to find new scaling levers.
• Run a structured, high-velocity testing process on ad copy, assets, landing pages, and bidding strategies.
• Manage signal quality: conversion tracking, enhanced and offline conversions, conversion value import, Consent Mode, attribution, and MMP data (SKAdNetwork / ATT).
• Handle policy and account health: keep ads and landing pages compliant, handle disapprovals, appeals, suspensions, and advertiser verification.
• Document tests, learnings, and playbooks, and use Claude and automation (scripts, API) to speed up builds and reporting.

Qualifications

Must-Have Experience

• 5+ years of hands-on paid search / user acquisition experience.
• Proven experience promoting web conversion campaigns and mobile apps on Google (App Campaigns, app store funnels, attribution).
• Strong hands-on Google Ads experience scaling accounts profitably across Search, Performance Max, and App campaigns.
• Strong hands-on Microsoft Ads (Bing) experience, adapting campaigns to Microsoft rather than importing them directly.
• Deep knowledge of smart and value-based bidding, keyword and match-type strategy, and search term mining.
• Hands-on conversion tracking setup: GA4, GTM, enhanced/offline conversions, and Consent Mode.
• Experience with MMPs (AppsFlyer, Adjust, Singular) and SKAdNetwork / ATT-era measurement.
• Direct, hands-on ownership of paid search budgets of $1M+/month.
• Strong understanding of subscription / app economics: LTV, ROAS, payback windows, and cohorts.
• Policy and account health experience (disapprovals, suspensions, verification).
• Daily use of Claude or other AI tools for campaign builds, analysis, and reporting.

Nice to Have

• Experience with Apple Search Ads.
• Experience with Google Ads scripts, API, or automated bidding tools.
• Experience with AI or consumer-subscription products and web-to-app funnels.

Location & Working Hours

Ruby Labs operates within the CET zone. Applicants are welcome from locations within approximately ±4 hours of CET to ensure optimal collaboration.

Benefits

• Remote Work Environment
• Unlimited Paid Time Off (PTO)
• Paid National Holidays
• Company-provided MacBook
• Flexible Independent Contractor Agreement