Lifecycle Product Manager - Remote

About Zyte

Zyte is a leader in web data extraction, empowering thousands of companies to transform the web into reliable, structured data. We are a remote-first, globally distributed team focused on rapid iteration and measurable results.

We are at a pivotal moment in the web data industry, with AI rapidly reshaping both data collection and demand. The need for web data to train AI models, power agents, and feed applications is exploding, creating new user personas and buying journeys. Zyte is uniquely positioned to address both the challenges of accessing web data and leveraging AI for its extraction.

The Role

We are seeking a Senior Growth Product Manager to lead our self-serve acquisition and growth initiatives. You will be responsible for understanding and optimizing the journeys of our target users: engineers, data teams, and AI agent builders. Your goal is to understand their needs, initial interactions, and what drives long-term engagement.

You will drive conversion and growth across key channels, including our website, agents, and the broader developer ecosystem. As the product owner for the website and application UI, you will employ a data-driven approach to customer acquisition, managing the entire funnel from traffic to trial, activation, and subscription, ultimately leading to account-managed relationships.

Our objective is to engage 500,000 developers needing web data next year, and this role is critical to achieving that. You will shape our experimentation strategy, ideate with a talented team, and leverage customer insights to drive growth. You will be fascinated by how engineers evaluate tools, the impact of AI on their workflows, and how to earn their trust. This is an opportunity to significantly impact growth in a rapidly expanding market.

What You'll Do

• Manage the Self-Serve Funnel: Define, measure, and improve every stage, from signup and trial to activation, conversion to paid, and expansion.
• Product Owner for Website & UI: Set the roadmap and priorities for our web presence and platform UX, collaborating with development leads, engineers, and designers to enhance demand capture and funnel activity.
• Optimize Conversion: Design and execute experiments, working closely with design and product marketing on formats, copy, and narratives to improve conversion rates.
• Optimize PLG Journeys: Enhance buying journeys originating in the developer ecosystem, including open source and emerging agent platforms, translating developer adoption into activation and growth. This requires a deep understanding of developer workflows, documentation, SDKs, and initial user experiences.
• Build Customer Data & Nurture Growth: Develop customer data profiles based on usage and firmographics to nurture growth through tailored onboarding, relevant content, and identifying opportunities for sales engagement.
• Run Rigorous Experimentation: Develop hypotheses, conduct A/B tests and funnel experiments, and report results transparently, scaling successful initiatives and discontinuing ineffective ones.

Requirements

• Proven track record of driving growth and managing funnels in a B2B SaaS or developer-focused business with a self-serve or Product-Led Growth (PLG) motion.
• Deep curiosity about how engineers work and adopt tools. Experience marketing or building for technical audiences, understanding that developers value effective products over traditional marketing.
• Experience with developer tools, APIs, data products, or technical audiences.
• Ability to prototype ideas using AI coding tools for experiments, mockups, and working demos, rather than solely relying on engineering capacity.
• Demonstrated success in making websites effective engines for demand capture and funnel activity, with ownership of conversion rather than just traffic.
• Proven success in customer growth and nurture, including activation, free-to-paid conversion, expansion, and churn reduction.
• Intelligent and practical use of data: comfortable defining metrics, instrumenting funnels, segmenting customers, and integrating product signals with messaging and outreach.
• Experience as a product owner or growth PM working with engineering and design teams, including writing clear requirements, prioritizing effectively, and shipping iteratively.
• Strong cross-functional collaboration skills, able to align marketing, product, CS, RevOps, and sales around shared funnel goals.
• 5–8+ years of experience in growth, growth product management, or lifecycle/funnel roles.

Nice to Have

• Experience writing production code or contributing to open source projects.
• Familiarity with experimentation platforms, product analytics (e.g., Amplitude, Mixpanel, GA4), marketing automation, and CRM tooling.
• Experience building product-led sales (PQL) motions or platform-to-enterprise upgrade paths.

How We'll Measure Success

• Signup-to-activation rate
• Trial-to-paid conversion rate
• Self-serve revenue and expansion revenue
• Funnel velocity
• Quality of PQLs handed to sales

Benefits

By joining the Zyte team, you will:

• Become part of a self-motivated, progressive, multi-cultural team.
• Have the freedom and flexibility to work from where you do your best work.
• Attend conferences and meet with team members from across the globe.
• Work with cutting-edge open source technologies and tools.