Customer Marketing Manager - Absorb LMS

Help turn great customer experiences into lasting customer relationships.

As Customer Marketing Manager at Absorb, you’ll bring our product launches to life for our customers, creating campaigns and experiences that drive adoption, engagement, and value. You’ll lead customer advocacy and our Innovation Council programs, own key channels like webinars and our customer newsletter, and partner closely across Lifecycle Marketing, Product Marketing, and GTM to ensure our customers are informed, inspired, and excited about what’s next.

What You'll Do

• Plan and execute customer campaigns for product launches, from beta recruitment through GA and post-launch adoption, working from GTM's launch plan and PMM's messaging.
• Turn product messaging into customer-facing copy for email, in-app (Pendo), webinars, and the customer newsletter.
• Maintain the customer communications calendar across launches, ensuring releases are bundled and sequenced without overloading customers.
• Produce the monthly customer newsletter and track engagement metrics to iterate and improve.
• Run adoption campaigns for priority products, starting with Aura, collaborating with Lifecycle Marketing to target the right accounts.
• Own and manage the Innovation Council: recruit and onboard participants, keep them engaged, and match them to upcoming alphas and betas.
• Grow the customer advocacy pipeline: manage reviews on G2 and similar sites, references, testimonials, case studies, and customer speakers, focusing on recent launches.
• Track and report on campaign and advocacy results: adoption among targeted accounts, webinar attendance, advocacy output, and Innovation Council participation.
• Partner with Product Marketing, GTM, Product Management, Customer Success, Marketing Operations, and Content and Creative teams to deliver cohesive customer programs.

What You'll Bring

• 3–5 years in customer marketing, customer advocacy, or a similar role, ideally within B2B SaaS.
• Proven experience running marketing campaigns for product launches or feature adoption.
• Strong writing skills with the ability to turn product messaging into clear, compelling customer communications.
• Hands-on experience with marketing automation and CRM tools (e.g., Salesforce); familiarity with Pendo and review platforms like G2 is a plus.
• Highly organized with the ability to manage multiple programs simultaneously and report on key performance metrics.
• Experience in learning technology or HR tech is considered an asset.

Technologies We Use

• Microsoft Office, Teams, Claude, Confluence, Salesforce, Absorb LMS

What We Offer

• Fully remote-first work environment with flexible arrangements
• Comprehensive health and wellness benefits, including retirement savings programs, eligibility for two bonus plans, generous time off, and medical/dental coverage
• New Hire Equipment Allowance and monthly Flex Allowance
• Continuous opportunities for career growth and internal mobility
• Employee-driven DE&I programs