Integrated Marketing Director - UniCourt

About Us

UniCourt is a Legal Data as a Service (LDaaS) company dedicated to unlocking the potential of court data for Am Law 200 firms and Fortune 500 companies. Delivered via the only API-first platform in the legal technology market, UniCourt provides real-time state and federal court data for legal analytics. Our proprietary technology turns disparate court records into accessible, actionable insights. The UniCourt Enterprise API is the gold standard in legal data delivery, powering data-driven revenue growth and client satisfaction strategies.

Our team largely operates remotely across multiple time zones and countries. If you're looking to work at a company with opportunities to forge your career path in legal tech, UniCourt is the right place for you.

Position Summary

We are seeking a strategic, results-driven Integrated Marketing Director to lead the development and execution of integrated demand generation campaigns targeting Enterprise Law Firms and Insurance organizations. This role will be responsible for driving qualified leads, building pipeline, and supporting revenue growth through coordinated marketing initiatives across multiple channels.

The ideal candidate has extensive experience developing and executing B2B demand generation campaigns, with a strong understanding of enterprise marketing strategies, audience segmentation, and campaign performance measurement. This individual should be comfortable managing multiple initiatives, collaborating across teams, and translating marketing strategies into measurable business results.

We're looking for a hands-on marketing leader who combines strategic thinking with strong execution skills and thrives in a fast-paced, collaborative environment. This individual will play a key role in expanding UniCourt's market presence and accelerating growth across our enterprise customer segments.

Duties & Responsibilities

Demand Generation Strategy and Execution

• Partner with the VP of Marketing to develop and execute a comprehensive demand generation strategy aligned with UniCourt's annual revenue goals and business objectives.
• Develop and implement integrated marketing programs designed to generate qualified leads, build sales pipeline, and support revenue growth.
• Translate marketing strategies into actionable campaign plans with defined objectives, timelines, performance metrics, and expected outcomes.
• Identify opportunities to improve campaign effectiveness, expand market reach, and increase demand across target customer segments.
• Collaborate with Marketing and Revenue teams to align demand generation activities with sales priorities and pipeline objectives.

Integrated Marketing Campaigns

• Plan, develop, and execute multichannel marketing campaigns targeting Enterprise Law Firms and other industry use cases.
• Manage integrated marketing initiatives across email marketing, webinars, third-party content syndication, promotional partnerships, and industry events.
• Coordinate campaign messaging, audience segmentation, content, and distribution strategies with Product Marketing to maximize engagement and lead generation.
• Partner with internal stakeholders and external vendors to ensure timely and effective campaign execution.
• Continuously evaluate and optimize campaign tactics to improve engagement, conversion rates, and overall marketing effectiveness.

Account Based Marketing

• Develop and execute targeted marketing programs that drive demand and support revenue opportunities within UniCourt's target markets.
• Create and implement demand generation initiatives focused on identified industries, aligned with customer needs and business growth objectives.
• Tailor campaign strategies, messaging, and promotional activities to effectively engage key decision-makers within target industries.
• Support account-based and targeted marketing initiatives designed to accelerate pipeline development and sales opportunities.

Marketing Performance and Analytics

• Establish and monitor key performance indicators (KPIs) to measure campaign effectiveness, lead generation, pipeline contribution, and return on marketing investment.
• Track and analyze performance across marketing channels, campaigns, and target customer segments.
• Develop regular performance reports and communicate campaign results, insights, and recommendations to Marketing leadership.
• Use marketing data and analytics to identify trends, evaluate campaign performance, and implement improvements.
• Optimize marketing investments, tactics, and resource allocation based on measurable business outcomes.

Education, Knowledge, Skills & Abilities

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field, or equivalent professional experience.
• 7+ years of experience in B2B marketing, demand generation, integrated marketing, or related roles.
• Demonstrated success developing and executing multichannel marketing campaigns that generate qualified leads and contribute to revenue growth.
• Experience marketing to enterprise-level organizations, preferably within SaaS, legal technology, or related industries.
• Strong understanding of B2B sales cycles, lead generation, pipeline development, and marketing attribution.
• Experience with marketing automation platforms, CRM systems, and marketing analytics tools.
• Experience managing webinars, email campaigns, third-party content syndication, and industry events.
• Strong strategic planning and hands-on campaign execution capabilities.
• Ability to develop integrated marketing strategies and translate them into measurable results.
• Strong analytical skills with the ability to interpret marketing data and make data-driven decisions.
• Excellent project management, organizational, and prioritization skills.
• Strong written and verbal communication skills.
• Ability to collaborate effectively across Marketing, Sales, and other business functions.
• Results-oriented mindset with a strong focus on accountability, performance, and continuous improvement.
• Ability to manage multiple campaigns, competing priorities, and deadlines in a fast-paced environment.
• Self-motivated and comfortable working independently in a remote environment.

Benefits

• Competitive compensation ($170,000 - $180,000 base target)
• Medical, dental, and vision coverage
• Paid time off (PTO)
• Long-term growth opportunities in a fast-scaling legal technology company
• Collaborative, creative remote working environment