Senior Product Manager II - ActBlue

About ActBlue

ActBlue is a nonprofit organization dedicated to creating cutting-edge technology that fuels Democratic victories and enables progressive causes to thrive.

Our vision is simple: building change through the power of people. Since our founding, we’ve been building innovative solutions to revolutionize grassroots fundraising – if you’ve donated to a Democratic campaign or a progressive organization online, you’ve probably used our platform! We believe in putting power in the hands of small-dollar donors by helping thousands of groups — from local candidates to national movements — mobilize their communities and create a lasting impact. Every member of our team is deeply committed to advancing our shared mission and core values. Together, we are shaping the future of democracy.

The Opportunity

The Senior Product Manager II is a leading performer with the ability to influence product strategy, lead products, complex feature areas, and/or initiatives with higher risk and strategic impact and significant cross-team dependencies across the larger organization through the full product lifecycle.

What You Will Do

• Own the end-to-end strategy for product adoption across the platform, setting the roadmap-level priorities that determine how campaigns and nonprofits discover, onboard onto, and succeed with ActBlue's tools.
• Manage concurrent adoption and onboarding projects across teams, planning multiple quarters ahead and directing the creation of product requirements, roadmaps, and release plans that grow platform usage.
• Apply strong analytical skills to synthesize qualitative and quantitative research, including user interviews, support tickets, usage data, and market analysis, translating findings into clear, actionable product decisions that drive adoption.
• Deliver product requirements, release plans, and long-term roadmaps for onboarding and adoption workstreams in alignment with ActBlue's broader product and organizational strategy.
• Lead discussions on org-wide priorities, tradeoffs, and dependencies to ship product discovery, adoption, and onboarding improvements that move the needle for campaigns' and nonprofits' fundraising success.
• Weigh the short- and long-term impact of adoption and onboarding decisions on users, ActBlue, and the fundraising ecosystem, ensuring choices align with the product vision.
• Create well-organized documentation for complex cross-team initiatives, including strategy briefs, requirements, and rollout plans.
• Tailor communication of adoption metrics, onboarding insights, and growth strategy to the needs of engineering, design, support, leadership, and other stakeholders.
• Frame the problem, ROI, constraints, and possible solutions for improving campaign and nonprofit success on the platform.
• Build strong relationships with cross-functional teams (engineering, design, support, data, marketing) to drive alignment on how to grow product adoption.
• Act as a recognized expert in product adoption, onboarding, and growth strategy, with strong working knowledge of the broader ActBlue product and technology stack.
• Drive research into adoption and onboarding performance, using data analysis, competitive analysis, and user research to inform product direction and prioritization.

What You Bring

• 5–7 years of demonstrable experience in product management with a track record of driving user adoption or growth.
• Experience partnering with cross-functional teams to drive adoption, activation, or growth for complex web applications.
• Strong strategic mindset and the ability to drive long-term strategy while effectively managing and prioritizing execution details.
• Comfort moving fast and iterating, using experimentation (A/B tests, pilots, phased rollouts) to validate what drives adoption.
• Skilled at tailoring communication for both technical and non-technical audiences.
• Experience working in a nimble product delivery organization where product, design, and engineering work in close collaboration.
• Strong communication skills with a team-centric and remote-reliant approach to discussion and collaboration.
• Attention to detail for the design and usability of customer experiences and empathy for user needs.
• Experience making product decisions through data-driven measurements and user research; competency in SQL, Looker, or other data visualization tools is a plus.
• A strong desire for fostering inclusivity and belonging among coworkers.
• Interest in progressive politics.

Work & Location Details

• Work Setup: Full-time, remote, salaried position. Travel may be required on a limited basis for all-staff and departmental retreats (1–2 times per year).
• Hours: Requires availability during established, regular business hours (Mon–Fri) across distributed U.S. time zones.
• Visa Sponsorship: ActBlue is unable to sponsor work visas at this time.
• Union Status: The terms and conditions of this position are subject to a collective bargaining agreement with the Communications Workers of America (CWA).

Benefits & Compensation

• Salary Range: $162,027 – $195,915 (Midpoint: $178,971)
• Flexible work schedules and unlimited time-off policy
• Fully paid and trans-inclusive health, dental, and vision insurance for employees and their families
• Fully paid health reimbursement arrangement (HRA) for out-of-pocket expenses, plus fully paid short- and long-term disability
• Fully paid basic and AD&D life insurance with voluntary supplemental options
• Dependent and healthcare flexible spending accounts (FSA)
• Employee Assistance Program (EAP)
• Automatic 2% employer 401(k) contribution, plus up to an additional 6% employer match
• Minimum of 3 months paid medical, family, and parental leave (for all new parents, adoptions included)
• $1,000 home-office setup allowance for all new full-time remote employees, plus commuter benefits
• Quarterly snack deliveries and digital subscriptions to the Boston Globe and The New York Times