Manager, Retail Accounts & Trade Marketing (EU & UK) - AG1

About Us

At the heart of AG1 lies a commitment to our mission to empower people to take ownership of their health. Since 2010, we've dedicated ourselves to bringing Foundational Nutrition to people around the world.

Our ethos is deeply rooted in science, with an unwavering dedication to continuous improvement. We leverage and contribute to the latest research to deliver a powerful, straightforward solution for optimal health to our customers.

The Role

As Manager, Retail Accounts & Trade Marketing (EU & UK), you will play a critical role in expanding AG1’s presence across key retail partners by building strong customer relationships, driving distribution, and delivering consistent, profitable growth.

This role is responsible for managing strategic retail accounts while identifying opportunities to scale AG1’s retail footprint. You will partner cross-functionally with Retail, Marketing, Supply Chain, and Finance to ensure strong execution, in-stock performance, and long-term account growth.

What You'll Do

Account Leadership & Retail Growth

• Manage relationships with key national retail partners and strategic accounts.
• Develop and execute account plans aligned with company priorities and retail growth objectives.
• Identify opportunities to expand distribution, improve placement, and drive overall account performance.
• Lead preparation for line reviews, customer meetings, and new product launches in partnership with internal teams.
• Negotiate trading terms, promotional funding, and range commitments.

Retail Execution & Omnichannel Management

• Manage product placement, promotional calendars, and merchandising across in-store and digital channels.
• Partner cross-functionally with Brand to implement effective retail programs and activations.
• Ensure all initiatives align with brand standards, retailer requirements, and commercial objectives.
• Drive execution across retailer ecosystems to ensure consistency in both physical retail and retailer.com environments.

Trade Marketing & Merchandising

• Support trade marketing execution including retail merchandising, POS, displays, and promotional activations.
• Support in-store education initiatives to enhance shopper engagement and reinforce premium brand positioning.
• Leverage shopper insights and performance analytics to optimize campaign effectiveness, velocity, and repeat purchase.
• Manage trade marketing budgets and help develop scalable processes, tools, and reporting frameworks.

Forecasting, Performance & Financial Management

• Own account forecasts and monitor performance against plan.
• Analyze sales, distribution, and promotional performance to identify risks and growth opportunities.
• Partner with Demand Planning and Supply Chain to maintain strong in-stock performance.
• Evaluate promotional effectiveness and trade investment ROI.
• Maintain accountability for account-level financial performance and trade spend management.

What We're Looking For

• 5+ years of experience managing major retail accounts within CPG across Europe (supplements, wellness, or premium CPG preferred).
• Strong track record of launching and driving growth with large retail partners.
• Experience managing trade marketing, merchandising, and retail activation programs.
• Experience developing account plans, forecasts, and promotional plans.
• Strong understanding of retail buying processes, merchandising, and promotional planning.
• Experience working across in-store and digital retail environments.
• Strong financial and analytical skills, including forecasting, trade management, and P&L understanding.
• Ability to operate with a high level of ownership while partnering closely with senior stakeholders.
• Strong negotiation, communication, and relationship-building skills.
• Passion for health, wellness, and scaling a high-growth consumer brand.