Director of Marketplace Channel Management (Amazon & TikTok Shop) - AG1

About Us

At the heart of AG1 lies a commitment to our mission to empower people to take ownership of their health. Since 2010, we've dedicated ourselves to bringing Foundational Nutrition to people around the world.

Our ethos is deeply rooted in science, with an unwavering dedication to continuous improvement. We leverage and contribute to the latest research to deliver a powerful, straightforward solution for optimal health to our customers. We harness the finest ingredients so that every scoop of AG1 gives you the nutrients you need with the simplicity you want in a daily routine.

Likewise, our organization puts the same energy into creating an environment that is a reflection of the cultural values that define who we are and how we work together. These seven values—One Spectacular Life, Customer Obsessed, Radical Ownership, High Performance, Courage, Amazing Humans, and Continuous Pursuit of Excellence—are a representation of the high standards we set, and hold ourselves accountable to, when it comes to building our global team.

The Role

Strategic Leadership

• Develop and execute channel strategies for Amazon and TikTok Shop that significantly grow sales, market share, awareness, and profitability.
• Define the role of each marketplace in the broader omnichannel strategy, and align channel goals with overall business objectives alongside senior leadership.
• Own channel P&L, forecasting, and annual planning for Amazon and TikTok Shop.

Marketplace Ownership & Operations

• Own day-to-day performance of both marketplaces, including listing and catalog management and pricing.
• Support the Fulfillment & Distribution team on inventory health and fulfillment.
• Lead promotional and offer strategy, including platform deal events (Prime Day, BFCM, Deal For You Days, etc.).
• Direct merchandising strategy: assortment, bundles, and variants by channel.
• Oversee content and listing quality, including titles, imagery, A+/enhanced content, video, and reviews and ratings, optimized for each platform's search and discovery mechanics.
• Maintain account health and compliance: policy adherence, listing integrity, MAP and pricing governance, and unauthorized seller monitoring.

Platform & Partner Management

• Build strong relationships with Amazon and TikTok Shop account teams and with our agencies and third-party service providers.
• Stay ahead of platform changes, new programs, beta features, and policy updates, and turn them into competitive advantage.
• Negotiate terms and manage partnerships to maximize channel profitability.

Performance Analysis & Reporting

• Use analytics tools to track KPIs including GMV, conversion, share of search, buy box ownership, contribution margin, inventory turns, and overall account health.
• Monitor competitive and category trends, and adjust strategy accordingly.
• Prepare and present regular performance reports to executive leadership, highlighting wins, risks, and strategic recommendations.

Advertising & Paid Media Strategy

• Partner with the Paid Media team on TikTok to align campaigns and strategies.
• Own marketplace advertising strategy across Amazon Ads (Sponsored Products/Brands/Display, DSP) and TikTok Shop ads, including budget allocation, targeting, and bidding approach.
• Set channel-level growth and profitability goals (TACoS, contribution margin) and monitor ad efficiency against them.

Innovation & Continuous Improvement

• Identify new growth opportunities across emerging marketplace features, formats, and best practices in digital commerce.
• Lead pilots and test-and-learn initiatives, and scale what works across both channels.

What’s In It For You?

• Competitive compensation and performance-based incentive plans.
• A 100% remote working environment (excluding Laboratory positions), implemented from day one.
• A strong company culture that is enforced through the hiring process to ensure values alignment and a highly collaborative team.
• A mission-driven approach with an overall goal to significantly improve customers’ health and wellness.
• A high-growth, dynamic environment with opportunities for your direct impact to be felt.
• Paid holidays, company-wide reset and reflect days, and unlimited PTO (based on your country of residence).
• In-person team meetups for optimal collaboration, team building, and accelerating productivity.
• Access to AG1 products and branded swag.
• Monthly telecom stipend to offset home internet/wifi costs for eligible team members.
• All other benefits and insurances as required by law, based on your specific country of residence.