Product Marketing Manager - Auvik

About the Role

We are seeking a self-directed, experienced Product Marketing Manager to join our dynamic Product team. You will directly impact the success of Auvik’s products by supporting and leading product launches, competitive knowledge, and sales/customer success enablement. You will collaborate closely with cross-functional teams, including demand gen, sales, product management, and customer success, to ensure effective product positioning and communication to our target audience.

Key Responsibilities

Building Knowledge and Awareness

• Product Expertise: Serve as a technical product expert and spokesperson, deeply understanding Auvik’s value proposition.
• Market Intelligence: Maintain a pulse on the industry by nurturing relationships with key customers and influencers.
• Competitive Landscape: Monitor competitors to identify opportunities and threats.
• Customer Insights: Engage directly with prospects and customers to map product capabilities to their specific challenges.

Developing and Executing Strategy

• Launch Management: Support the launch of new product releases and updates.
• Positioning & Messaging: Collaborate with product management to develop messaging that resonates with target buyer personas.
• Brand Advocacy: Champion the Auvik brand internally and externally.
• Sales Enablement: Collaborate with the sales enablement team to develop internal tools and external collateral.
• Strategic Planning: Provide input into sales and marketing plans, including key activities and budget management.
• Cross-functional Collaboration: Work with marketing, product, sales, and customer success to ensure alignment and high-impact go-to-market plays.

What We Are Looking For

• Proven experience in a technical product marketing role within a B2B SaaS organization (network or IT management software preferred).
• A track record of shaping product marketing vision and executing high-impact go-to-market strategies.
• Excellent written and verbal communication skills with the ability to create compelling content and deliver persuasive presentations.
• Data-driven mentality with exceptional ROI-tracking skills.
• Bachelor’s degree in a technical field (Computer Science, Networking, or equivalent experience).
• Willingness to travel up to 25% of the time.
• Bonus: Experience marketing to IT professionals/MSPs, analyst relations, and certifications like Pragmatic Marketing or Product Marketing Alliance.

Compensation & Benefits

• Salary Range: $87,500—$114,000 CAD.
• Equity: All full-time employees are granted stock options.
• Benefits: Comprehensive health and dental, wellness spending account, GRSP matching, flexible PTO, paid parental leave, and remote working subsidies.