Growth Marketing Director | LATAM - Backblaze

About Backblaze

Backblaze is the object storage leader in the open cloud movement, fueling customer success with cloud storage built purposefully to unlock budgets, unburden administrators, and unleash innovators. Together with our partners, we’re helping customers break free from the restrictive, overpriced legacy solutions that hold them back, and blaze forward with the full power of the open cloud in their hands.

Founded in 2007, we scaled the business with less than $3 million in outside funding until 2021, when we did a traditional IPO on the Nasdaq stock exchange. Today, Backblaze generates over $100M in revenue and is the leading specialized storage cloud — managing over three billion gigabytes of data storage for 500K+ customers in 175+ countries, including businesses, developers, IT professionals, and individuals.

We’re seeking a Growth Marketing Director to join our team.

About The Role

The Director of Growth owns the self-serve revenue engine end-to-end — from top-of-funnel acquisition strategy through product-led growth, activation, and expansion — and operates with cross-functional authority across Product, Engineering, Marketing Ops, and our paid acquisition agency. This is a growth leadership role for someone who thinks first about where new users come from, and second about everything else.

What You’ll Do:

• Top-of-Funnel Strategy: Own organic and paid acquisition strategy across all channels, including direct oversight of our paid acquisition agency — setting strategy, budget allocation, and performance expectations.
• Developer Community Acquisition: Drive acquisition across Reddit, Hacker News, dev-focused communities, technical content, GitHub presence, and DevRel-adjacent programs.
• Product-Led Growth: Own the PLG motion: product qualification logic, activation funnel design, self-serve to sales-led handoff design, and expansion trigger strategy.
• Product Collaboration: Work directly with Product and Engineering to prioritize self-serve improvements and advocate for PLG in planning cycles.
• AI/ML Segment Ownership: Own the corporate narrative and translate it into channel strategy, content, and partnerships targeting our strategic markets.
• Go-To-Market Programs: Identify and develop GTM programs for key strategic ICPs: developer tools integrations, community presence, co-marketing, and technical content.
• Funnel Performance & Analytics: Own north star KPIs across the full funnel, partner with BI to build and maintain PLG dashboards, and drive weekly/monthly reporting.
• Cross-Functional Leadership: Work across external agencies, Marketing Ops, and Customer Success teams to facilitate the full lifecycle of self-serve customers.

The Right Fit:

• Company Background: Experience in developer tools, cloud infrastructure, or IaaS where your customer was technical.
• PLG Ownership: Proven track record of building a PLG motion, including product qualification logic, activation funnels, and self-serve to sales-led handoffs.
• Acquisition Instinct: Strong focus on traffic and acquisition channels when addressing signups.
• Product Sense: Ability to write credible briefs, push back on deprioritized engineering tickets, and build business cases for product investment.
• Developer Channels: Deep understanding of Reddit, Hacker News, dev communities, technical content, GitHub presence, and DevRel-adjacent programs as acquisition channels.
• Data Fluency: Comfortable owning and presenting numbers directly (signups, activation rates, conversion).
• Influence Without Authority: Proven ability to drive cross-functional action through partnership and persuasion.

Bonus Points For:

• Familiarity with AI/ML infrastructure, data pipeline tooling, or the AI builder ecosystem.
• Experience directing a paid acquisition agency.
• Background working in a post-IPO company navigating efficiency and growth mandates.
• Experience building out a growth team or function from scratch.

Diversity & Equal Opportunity

At Backblaze, we value being fair and good to our customers, partners, and employees. We are proud to be an Equal Opportunity Employer committed to fostering a workforce where all employees feel a sense of belonging regardless of background.