Senior Manager, Demand Generation - ChartHop

About ChartHop

• Our Team: Remote-first team of builders, connected to a vision to make people teams and companies more successful through connected data, transparency, and AI.
• Our Values: Fast, inclusive, transparent, optimistic, all-in.
• Our Product: ChartHop is the AI-first people platform. Our roots are in analytics and planning, and we've expanded into a full people operations suite covering HRIS, performance management, engagement, and real-time org analytics.

About the Role

We're looking for a Senior Manager, Demand Generation to help build a scalable, predictable demand generation engine that fuels ChartHop's continued growth.

Reporting to the VP of Marketing, you'll lead the planning, execution, and optimization of integrated demand generation programs that create awareness, engage our ideal customers, and generate qualified pipeline. You'll work closely with Product Marketing, Marketing Operations, Sales, and Customer Success to deliver campaigns that contribute directly to revenue growth.

What You'll Do

• Drive Demand Generation: Partner with the VP Marketing to develop and execute ChartHop's demand generation strategy, translating revenue objectives into integrated marketing programs.
• Lead Integrated Campaigns: Plan, execute, and optimize integrated marketing campaigns including product launches, thought leadership, customer stories, and seasonal programs.
• Manage Paid & Owned Channels: Own strategy and performance across paid search, paid social, display & retargeting, organic social, partner marketing, sponsorships, email campaigns, and referral programs.
• Grow Account-Based Marketing: Develop and scale ABM programs that deepen engagement with target accounts and generate qualified opportunities.
• Optimize the Website: Own the website as a demand generation engine, including landing page strategy, CRO, A/B testing, and user journey improvements.
• Build High-Impact Events: Develop and execute virtual and in-person programs—including webinars, executive roundtables, and conferences.
• Measure, Learn & Improve: Use data, experimentation, and AI-enabled workflows to improve campaign performance and maximize marketing efficiency.
• Collaborate Across the Business: Partner closely with Product Marketing, Marketing Operations, Sales, Customer Success, and Product.

What We're Looking For

• 5+ years of experience in B2B SaaS demand generation, growth marketing, or integrated marketing.
• Experience planning and executing integrated demand generation campaigns across multiple channels.
• Hands-on expertise in paid media, account-based marketing (ABM), website conversion optimization (CRO), and marketing analytics.
• Strong analytical skills with the ability to translate data into actionable insights.
• Experience managing marketing budgets and optimizing channel investment.
• Strong collaboration and communication skills with a builder's mindset and enthusiasm for incorporating AI into modern marketing practices.