Social Media Lead - Circle

About Us

Circle is building the world’s leading AI-powered, all-in-one platform for digital businesses. We make it possible for creators, coaches, educators, and businesses to bring together their audience with engaging discussions, live streams, events, chat, courses, and payments — all in one place, all under their own brand.

We’re proud to be a fully remote company of around 270 (and growing!) team members from 30+ countries around the world. We seek exceptional individuals around the world, set them up to do the best work of their lives, and in turn, create a meaningful impact in their own lives. We don't track hours, but we do manage for high expectations very closely. We collaborate across time zones, are highly async, and like to document a lot.

Twice a year, we bring the whole company together in beautiful places around the world for our company offsites.

About the Role

We’re hiring a Social Media Lead to help build Circle’s social and media function from the ground up. Circle has one of the most interesting brands in the creator economy, but our social accounts don’t yet reflect the strength of the brand or reach the audience they should. This role is a chance to help change that — turning strong ideas, customer stories, partner moments, and long-form content into social content people actually want to watch and share.

You’ll help build the engine: creating the content, supporting the strategy, and helping establish the rhythm and systems that make strong output repeatable. Reporting to our VP of Partnerships and Creator Growth, you’ll work closely with our founders and leadership team, as well as teammates across Community, Events, Product Marketing, Partnerships, and our Design Studio.

Note: This is a remote role which requires travel up to 25% of the time for company events and offsites.

What You'll Be Doing

• Execute Circle’s social content strategy across channels, helping translate direction into strong, platform-native output.
• Produce and publish social-first content with a strong emphasis on short-form video.
• Edit video independently, including cutting clips, shaping hooks, writing captions, and packaging content for distribution.
• Build and maintain the content operating rhythm, including calendar management, capture workflows, and coordination across teams.
• Partner with leadership and other stakeholders to identify content opportunities tied to partnerships, events, community, and customer stories.
• Collaborate on longer-form content development so shoots are designed with short-form distribution in mind from the start.
• Attend Circle’s events and key moments to capture content and support Circle’s presence on social (up to 25% travel).
• Track leading indicators like non-follower reach, watch-through, saves, shares, and cadence consistency, and use them to improve execution over time.
• Bring practical recommendations on formats, workflows, and content opportunities based on what’s working.

What You'll Need to Be Successful

• Experience creating content for a tech, SaaS, creator economy, or community-led brand.
• Video editing and production skills, including ability to work independently in Adobe Premiere or comparable professional editing tools.
• Deep fluency across platforms like Instagram, TikTok, YouTube, and LinkedIn.
• A clear point of view on what earns attention on social, with the ability to identify what’s working and why.
• Comfort being on camera when needed and capturing content independently in a fully remote environment.
• Operational instincts to build repeatable systems for planning, capture, and cross-functional coordination.
• Exceptional written and verbal communication skills in English (CEFR C2 or equivalent) for async collaboration.

Compensation & Benefits

• U.S.-benchmarked compensation globally
• Company equity
• 35 days of paid time off each year
• Regular company retreats in incredible destinations worldwide
• Flexibility, autonomy, and benefits supporting health, wellbeing, and professional growth