Growth Lead, Marketplace - Circle

About Circle

Circle is building the world’s leading AI-powered, all-in-one platform for digital businesses, enabling creators, coaches, educators, and businesses to bring together their audience with engaging discussions, live streams, events, chat, courses, and payments—all in one place, under their own brand.

We are a fully remote company of around 270 team members from 30+ countries. We seek exceptional individuals globally, setting them up to do their best work and create a meaningful impact. We manage for high expectations, collaborate across time zones, are highly async, and document extensively. Twice a year, we host company offsites in beautiful locations worldwide.

About the Role

We are building a game-changing discovery marketplace at Circle, where millions can find creators, communities, and products to achieve their personal and professional goals. This product is envisioned as a Pinterest, Reddit, or Instagram-style platform, reimagined to help people grow and self-actualize rather than distract.

As the Growth Lead for Discover, you will own generating and growing the demand engine for the Discover marketplace. You will report directly to the GM of Discover and work closely with Circle's co-founders to bring this vision to life. Day-to-day collaboration will involve the Discover product team, paid media team, data team, brand and design studio, lifecycle marketing, and partnerships.

This is a fully remote role, open to candidates in any North American time zone.

What You'll Be Doing

• Own growth for the Discover marketplace. Drive traffic to Discover, experiment with consumer discovery and engagement, and grow its GMV and transaction volume.
• A/B testing and experimentation. Run experiments to better acquire, engage, and retain traffic. Test what people see on Discover, recommendation algorithms, and marketplace structure.
• Build Circle's end-to-end lifecycle email programs. Develop the acquisition funnel for Discover by setting up a recommendations newsletter, creating offers to acquire subscribers, and developing email programs to turn visitors into repeat buyers.
• Build an SEO program. Grow Discover's organic surfaces and SEO/AEO across product pages and distribution partnerships with creators already building on Circle.
• Drive creator success on the marketplace. Help creators listed on Discover succeed by sending them converting and retaining buyers, diagnosing under-converting categories, and applying learnings across the marketplace.
• Build the team's reporting. Track funnel performance by category, cohort retention of Discover-sourced members, and individual creator earnings from the marketplace. Own performance reporting and recommendations to leadership.
• Help shape and execute Discover's growth strategy. Partner with the GM of Discover and co-founders to shape growth priorities and collaborate with the product team to evolve the product.

What You'll Need to Be Successful

• A track record of owning a revenue or GMV number across multiple channels, where you successfully grew the number and delivered real results. Be prepared to discuss what moved the number, what worked, and what didn't. This is more important than your title or years of experience.
• Experience with email and lifecycle marketing, including building a program from scratch. You should have a clear view of how success should be judged beyond opens and clicks.
• Experience acquiring email subscribers profitably and growing their value over time. This mechanic is key: bring someone in for less than they'll eventually spend, then earn more from them by delivering real value to both them and the creator.
• Comfortable being hands-on as a player-coach. This includes writing emails, building pages, talking to creators, setting up reporting, and analyzing results yourself.
• Deep understanding of marketplaces and/or businesses with strong network effects. Ideally, you obsess about marketplace network effects and demonstrate strong judgment and opinions on growing the demand side of a marketplace.
• Ability to learn fast, experiment aggressively, and thrive in a highly dynamic environment. You'll need to be comfortable running many experiments and letting results settle arguments, including the many that won't work initially.
• Comfortable in a fast-paced environment with ambiguity. You'll need to learn and pick up new technologies as projects require.
• Exceptional written and verbal communication skills in English (CEFR C2 or equivalent). Most collaboration at Circle happens asynchronously.

Compensation & Benefits

Circle offers U.S.-benchmarked compensation globally, equity in the company with ongoing refresh grants, and 35 days of paid time off each year.

As a remote-only team, we come together twice a year for company retreats in incredible destinations worldwide. Alongside incredible flexibility and autonomy, we offer a benefits package that supports health, wellbeing, and professional growth.