Sales Enablement Manager - Coder

Coder is hiring its first Sales Enablement Manager for EMEA, who will sit within our Content & Learning pillar and report directly to the Head of Sales Enablement. You will be the enablement presence for the region, creating and adapting content, building programs, and supporting the EMEA sales team across a diverse set of markets.

This is an individual contributor role for someone who thrives in a build-from-scratch environment, knows how enterprise sales work across EMEA, and can move between content creation, regional training, and cross-functional collaboration without losing momentum. You'll work closely with the global enablement team, Marketing, and Product Marketing while independently owning the regional agenda.

This position follows a hybrid work model. Candidates should be local and able to work from our London office on a regular weekly basis, with scheduling flexibility.

What you’ll do here

• Create and adapt sales enablement content for EMEA markets: playbooks, battlecards, competitive positioning, and training materials that reflect regional buyer dynamics, language nuance, and sales culture
• Build and deliver onboarding and ongoing training programs for EMEA sales reps, ensuring they ramp quickly and stay current on product and messaging updates
• Partner closely with Product Marketing and Marketing to translate global messaging and positioning into field-ready content that actually resonates with EMEA buyers, pushing back constructively when global content needs regional adaptation
• Work with EMEA sales leadership and SDR leadership to understand what reps need in the field and turn that signal into content and programs that are practical and immediately useful
• Collaborate with the global Content & Learning team to ensure regional content is consistent with global standards while remaining locally relevant
• Identify gaps in the EMEA enablement program and proactively build resources to close them

What we’re looking for

• 2–4 years of experience in sales enablement, content creation, or a revenue-facing role with an EMEA focus
• Proven ability to create high-quality enablement content independently. You can go from a brief to a finished playbook without hand-holding
• Strong understanding of EMEA enterprise sales dynamics
• Comfortable working remotely and autonomously as the sole enablement person in a region. You can set your own priorities and manage up effectively
• Strong internal collaborator. You know how to consume global messaging, identify where it needs to flex for the region, and work cross-functionally to get it right
• Excellent communicator in English; additional European language proficiency a plus
• High ownership, strong judgment, and the ability to own your domain as a P3 individual contributor

Bonus points if you have

• Background in B2B SaaS, enabling enterprise sales teams
• Experience enabling sellers in a developer tools, infrastructure, or platform engineering context
• Familiarity with various sales platforms (Highspot, Nooks, LetterAI)
• Experience supporting partner or channel sales motions
• Prior experience as a first or early enablement hire in a region

About Coder

Coder is the leading platform for AI development Infrastructure, enabling enterprises to securely run human and AI-driven development workflows in consistent, governed environments. Coder provides self-hosted, agent-ready workspaces that unify developer productivity and platform governance.