Content Marketing Specialist - Donorbox

About Donorbox

Donorbox is a leading fundraising platform and donor management system for nonprofit organizations. Our mission is to accelerate positive impact worldwide by helping nonprofits become highly effective at raising funds and managing their supporter base. Since 2014, we have powered more than 100,000 global organizations to raise over $3B in donations.

Our fast-growing company is profitable and bootstrapped with a healthy run rate. We have a fully distributed and diverse 150-person team based in 16+ states and 23+ countries.

The Role

Donorbox is seeking a highly skilled and detail-oriented Content Marketing Specialist. The individual will be primarily responsible for helping further evolve our content marketing strategy - with a strong focus on Donorbox's Nonprofit Blog and Email Marketing efforts. This role requires a blend of creativity, strategic thinking, excellent writing skills, and the ability to analyze content performance.

Responsibilities

Content Development & Management

• Research, write, edit, and publish high-quality blog articles focused on fundraising, nonprofit best practices, product education, and industry trends.
• Coordinate and manage external writers to support the production of expert-written and thought leadership content.
• Assist in the execution of Donorbox's content calendar, ensuring content is delivered on time and aligned with campaign objectives.
• Support the development of content for strategic initiatives, including SEO, AEO (Answer Engine Optimization), customer retention programs, and product launches.
• Customize content across multiple formats such as email campaigns, landing pages, guides, social content, and customer communications.
• Conduct content audits and identify opportunities to refresh, optimize, and improve existing content performance.

Email Marketing & Campaign Support

• Build, manage, and optimize email campaigns within major email marketing platforms.
• Maintain audience segmentation, contact lists, and automation workflows to support campaign targeting and personalization.
• Assist in developing email copy for product launches, promotions, customer education, and lifecycle marketing programs.
• Monitor campaign performance metrics, including open rates, click-through rates, conversions, and engagement trends.

SEO/AEO & Content Optimization

• Apply SEO and AEO best practices to content creation and optimization efforts.
• Conduct topic research and competitor analysis to identify new content opportunities.
• Partner with SEO/AEO and product marketing stakeholders to improve organic visibility and search performance.

Cross-Functional Collaboration

• Collaborate with Product Marketing, Growth, Customer Success, and Product teams to develop content that supports company objectives.
• Coordinate with designers to develop supporting visual assets for blogs, email campaigns, and guides.
• Ensure all content aligns with Donorbox's brand voice, messaging framework, and style guidelines.

Reporting & Analysis

• Track content and campaign performance using analytics tools and provide regular reporting on key metrics.
• Use data-driven insights to identify opportunities for content optimization and audience engagement.

Qualifications & Experience

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• 5-7 years of experience in content marketing, digital marketing, or content writing.
• Experience working in B2B SaaS marketing is required.
• Experience in the nonprofit sector is highly preferred.
• Strong writing, editing, and proofreading skills.
• Experience managing email marketing campaigns and marketing automation platforms (ActiveCampaign experience is highly preferred).
• Familiarity with SEO best practices, keyword research, and content optimization techniques.
• Strong project management and organizational skills.
• Analytical mindset with experience reviewing content and campaign performance data.