Product Marketing Manager - EMS

About First Due

First Due’s mission is to prevent first responder injury or death by providing fire and EMS agencies with transformative, end-to-end software solutions that empower them to run safer, smarter, and more effective operations.

First Due is seeking a Product Marketing Manager for the EMS market. This role owns EMS product marketing end-to-end: market segmentation, personas, messaging and positioning, competitive intel, field enablement, pricing, packaging, and the overall EMS go-to-market strategy.

The EMS Product Marketing Manager will scale up our presence in the EMS market, which is the fastest-growing segment of our business. Reporting to the Director of Product Marketing, this strategic doer will partner closely with Sales, Marketing, Product, Revenue Operations, and Customer Success as the company expert on all things EMS.

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Key Responsibilities

• Successfully take First Due's portfolio of EMS products to market.
• Build a deep understanding of the industry, competitors, and market to help guide product roadmap and GTM strategy in the EMS market.
• Work closely with customers to understand value propositions and product gaps, delivering this information back to Product to inform the roadmap.
• Develop messaging and positioning that is clear, differentiated, and monetizable.
• Deeply understand all competitors and market dynamics.
• Arm and enable sales with the tools and content needed to be successful.
• Plan, implement, and measure work to improve campaigns including launches, lead generation, pipeline, close rates, sales cycles, ASP, and awareness.

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Qualifications

• 4+ years of relevant B2B enterprise or vertical SaaS experience.
• Experience entering new markets and scaling products in those markets.
• Fierce sense of ownership and accountability.
• Strategic, data-driven thinker, with the ability to work both independently and cross-functionally.
• Growth mindset — willingness to think big and take on risks.
• Willingness to roll up your sleeves.
• Strong work ethic and excitement about our mission.
• Proven analytical skills, and ability to assess opportunities and make decisions on ROI/advantages of programs & investments.
• Exceptional verbal and written communication skills and proven ability to write about technology and the tech landscape.
• Comfortable in a fast-paced and changing environment.
• BA/BS degree.
• Public safety or public sector experience is preferred.