Growth Marketing Specialist - Muck Rack

Muck Rack is trusted by thousands of organizations around the world to understand how their brands show up across news, social media, and AI-generated answers. Our AI-powered platform connects the entire PR workflow in one place, helping communications teams manage media relationships, understand conversations shaping their brands, take action, and measure their impact.

We're looking for a detail-obsessed, fast-learning Growth Marketing Specialist to help us turn muckrack.com into a high-performing growth engine. You'll build the pages our campaigns run on and own the analytics that inform the strategy.

What You'll Do

Web Production & Project Management

• Build and release landing pages, templates, and new site sections in our CMS, working from Figma files and campaign briefs.
• Coordinate with design, content, product marketing, and engineering to get work into a sprint plan based on a quarterly roadmap.
• QA every launch across browsers and devices before it goes live.
• Protect site health on every release: redirects, canonical tags, metadata, page speed, and accessibility basics.

Web Analytics & Optimization

• Own Google Analytics 4 and Google Tag Manager by remediating issues, and build/maintain a clean event taxonomy, dataLayer, and conversion tracking in partnership with Marketing Ops and Analytics teams.
• Make campaign attribution trustworthy through UTM governance and channel definitions.
• Run our A/B testing program end-to-end with hypotheses, variants, instrumentation, and next steps.
• Turn analytics into digestible insights for marketing stakeholders.

Qualifications

• 2–4 years of experience in web production, digital marketing, growth marketing, or marketing operations.
• Hands-on experience building pages in a modern CMS or visual site builder like Contentful, WordPress, HubSpot, or Webflow.
• Hands-on experience in Google Tag Manager and Google Analytics 4 (building tags, triggers, and events).
• Comfortable with HTML and CSS, with the ability to read and adapt simple JavaScript.
• Strong understanding of funnels and conversion optimization.
• Proactively incorporates AI tools into daily work to improve productivity.

Interview Process

• 30-minute interview with a member of our Talent Team
• 1-hour Zoom interview with the hiring manager
• Peer interviews with team members
• 30-minute Bar Raiser interview

Travel & Team Engagement

This role requires up to 10% travel for team collaboration, customer engagements, and company events, including attendance at our annual company offsite.