Senior Product Manager - Foodsmart

About Foodsmart

Foodsmart is the leading Foodcare platform in the U.S., built to deliver nutrition-driven healthcare at scale. Powered by a national network of Registered Dietitians, Foodsmart combines personalized clinical nutrition care, behavior change tools, and food benefits to improve member health outcomes while lowering healthcare costs.

Our platform is designed to foster healthier food choices, drive lasting behavior change, and deliver sustainable health outcomes. Through our highly personalized, digital platform, we guide more than 3 million members—including those in employer-sponsored health plans, regional and national Medicaid managed care organizations, Medicare Advantage plans, and commercial insurers—on a tailored journey to eating well while saving time and money.

Foodsmart seamlessly integrates dietary assessments and nutrition counseling with online food ordering and cost-effective meal planning for the entire family, optimizing ingredients both at home and on the go. We partner with national and regional retailers across the U.S., many of whom accept SNAP/EBT, making healthier food more accessible. Additionally, we assist members with SNAP enrollment and management, providing tangible access to nutritious food. In 2024, Foodsmart secured a $200 million investment from TPG’s Rise Fund, which supports entrepreneurs dedicated to achieving the United Nations’ Sustainable Development Goals.

About the Role

Reporting to our Chief Product Officer, this Senior Product Manager will be responsible for driving Foodsmart’s member activation. Every outcome we deliver for our members and clients starts with that first visit. You will own the funnel from first outreach to first visit, including the messaging, the channels, and the incentive structure that motivate members to show up.

Your customers are our members and our clients, who depend on us to turn eligible lives into engaged ones. You’ll lead a cross-functional pod to build out the systems and capabilities to achieve this goal and will work closely with Marketing, Data, and Partnerships to find what moves members from “eligible” to “booked” to “showed up,” and to do it at a cost that scales.

You will:

• Lead the Activation Pod & Funnel: Lead a cross-functional pod of Engineering, Design, Data, and Marketing partners to increase the share of marketable members who complete a first visit. Own the Activation roadmap from discovery through launch, and define/track funnel metrics.
• Drive the Incentive Structure: Shape our member incentive strategy end-to-end (what we offer, to whom, when, and at what cost) tied to unit economics and client ROI.
• Shape Messaging & Channel Strategy: Shape messaging and strategy in partnership with marketing across all channels (calling, email, SMS, mobile) and drive technical enablement for deliverability, consent, and eligibility data.

You are:

• Metrics-driven and optimization-minded: you find the biggest drop-off, run the next test, and know signal from noise.
• A strong communicator who can clearly explain trade-offs to executives.
• Commercially minded: you understand cost per outcome and can defend an incentive on its return.
• Technical enough to be hands-on with data tables, debugging, and delivery problems.
• Empathetic toward members, many of whom are cost-conscious and navigating food insecurity.

You have:

• 5+ years of product management experience, ideally in growth, activation, or lifecycle marketing.
• A track record of moving funnel metrics through experimentation.
• Hands-on experience with messaging channels (SMS, email, push) and working knowledge of consent and privacy requirements such as TCPA and HIPAA.
• Strong analytical skills and experience with analytical tooling.

Benefits & Perks

• Remote-First Company
• Unlimited PTO
• Healthcare Coverage (Medical, Dental, Vision)
• 401(k) & Bonus
• Registered Dietitian Sessions