Senior Technical Product Marketing Manager - Fullstory

(Note: This is a hybrid position requiring in-office attendance one day per week at our Atlanta office.)

As our Senior Technical Product Marketing Manager, Developer GTM, you will own making Fullstory a default tool for developers. Reporting to the VP of Product Marketing, you will become a leading outbound voice to developers and help engineers achieve quick and lasting value via product-led growth.

You will handle core product marketing functions—including messaging, positioning, GTM strategy, launch planning, and enablement—by collaborating closely with Product, Engineering, Sales, and Marketing teams to demonstrate the value of Fullstory’s platform to developers.

In a typical day, you might:

• Build and scale AI-native GTM workflows, using LLMs, Claude, and modern AI coding tools to drastically accelerate code sample generation, documentation, and technical content production.
• Architect developer messaging and positioning, translating complex telemetry capabilities into clear, high-converting developer docs, SDK guides, and sample repositories.
• Serve as our primary outbound technical voice, maintaining an active, credible presence across X, LinkedIn, GitHub, and developer events through code teardowns, utilities, and educational content.
• Design and execute PLG growth experiments, optimizing developer onboarding from initial snippet installation to high-value feature adoption.
• Partner cross-functionally with Product, Engineering, Growth, and DevRel to analyze user behavioral data, remove friction from signup flows, and automate activation campaigns.
• Champion AI productivity across marketing, establishing best practices for AI agents, prompt engineering, and automated GTM processes.

What we are looking for:

• Proven track record marketing to developers or technical audiences, supported by a public portfolio of technical content, active GitHub repos, or a strong dev-focused social presence.
• AI-native workflow mastery, with hands-on experience using AI coding tools (Cursor, Copilot), LLM platforms, and automation tools to ship code, analyze telemetry, and create content.
• Fluent code literacy, including the ability to read and write JavaScript, TypeScript, or modern frontend frameworks, interact with APIs, and build functional sample apps.
• Demonstrated success driving PLG conversion loops, specifically optimizing self-serve onboarding, developer activation metrics, and Time-To-Value (TTV).
• Technical storytelling expertise, with an ability to break down complex observability, telemetry, or system architecture concepts.

About Fullstory

Fullstory is a behavioral data platform transforming how businesses understand and improve their digital experiences. Our technology empowers companies to uncover insights, optimize customer and employee journeys, and deliver exceptional online interactions.

How we support you:

• Flexibility and Connection: Hybrid office cadence (at least one day per week in Atlanta), flexible PTO, annual company-wide closure, and federal holidays.
• Benefits: Sponsored benefit packages for US-based team members.
• Learning opportunities: Training programs and an annual learning subsidy.
• Productivity support: Monthly productivity stipend.
• Team Collaboration: Team off-sites and an annual full-company meet-up.
• Paid parental leave: Dedicated parental leave support.
• Bereavement leave: Compassionate leave, including support for pregnancy loss.