Business Development Representative, Financial Services - GitLab

GitLab is looking for an enthusiastic and strategic Business Development Representative (BDR) to join our growing Sales team focused on the Financial Services (FINS) sector. In this role, you will lead initial outreach to targeted accounts in conjunction with Field and Digital Marketing, Sales, and Customer Success teams. You'll leverage creative marketing and sales tactics to prospect and engage with multiple buyer personas to introduce GitLab's AI-powered DevSecOps platform.

Role Overview

• Position is 100% remote for team members based in the US and Canada.
• Work asynchronously and collaboratively across multiple US time zones.
• Extensive onboarding and training provided in DevOps and GitLab product knowledge.
• Clear career progression path to an Account Executive role.

What You'll Do

• Execute outbound prospecting initiatives to generate qualified meetings and pipeline in your assigned territory.
• Generate New Logo opportunities and Growth opportunities within existing customer accounts.
• Conduct high-level discovery conversations with target accounts to qualify opportunities and create Sales Accepted Opportunities (SAOs).
• Meet or exceed monthly and quarterly BDR-sourced SAO targets by converting qualified prospects into pipeline.
• Research and prioritize target accounts to identify key decision-makers, uncover compelling events, and build tailored outreach strategies.
• Execute multi-touch outreach cadences (call, email, social) using Outreach to maximize engagement and conversion.
• Manage, track, and accurately report all prospecting activities and pipeline in Salesforce.
• Collaborate with Marketing, Sales, and Customer Success teams on targeted account lists, campaigns, and call strategies.
• Attend regional marketing events to engage participants and drive qualified lead generation.
• Document and continuously improve BDR processes in the GitLab handbook, and mentor new BDR hires.

What You'll Bring

• Previous tech industry experience in an outbound sales development role is required.
• Experience selling into or supporting the Financial Services (FINS) industry is preferred.
• Positive, energetic communication skills with strong listening and writing capabilities.
• Ability to prioritize tasks, manage high outreach volume, and follow through on prospecting activities.
• Proven track record of taking initiative, persisting through setbacks, and driving projects to successful outcomes.
• Proficiency using Salesforce, Sales Navigator, and Outreach (or similar prospecting and sequencing tools).
• Knowledge of business processes, enterprise roles, and organizational structures.
• Alignment with GitLab values and continuous knowledge exchange practices.
• Proficiency in English (GitLab's official company language).
• Willingness to travel for team offsites, trainings, regional events, and customer meetings.