Senior Product Marketing Manager - Givelify

About Givelify

Givelify is a fintech-for-good company where brilliant minds come to power the most loved and trusted online and mobile giving app platform. Thanks to over 2 million generous donors, we’ve helped more than 80,000 nonprofits and places of worship raise over $7.5 billion. Together, they’re changing their world with kindness and generosity.

Inc. 5000, the Stevies® Awards, Gartner, Forbes, and many more have recognized our story, innovations, and achievements. Our award-winning team builds products and experiences that put more good into the world. We love to take on big challenges because we know our work matters.

Make an impact at one of the fastest-growing private companies in the U.S. Be part of a talented team of big-hearted individuals, earning competitive pay with excellent benefits.

About Your Role

We are looking for a Senior Product Marketing Manager to help our rapidly growing organization build out a world-class product marketing discipline.

As a Senior Product Marketing Manager, you will play a pivotal role in shaping the future of our product positioning, messaging, and go-to-market strategies. You will lead high-profile projects that directly contribute to the company’s growth and help over 2 million donors and more than 80,000 nonprofits and places of worship do more good.

You will be collaborating cross-functionally to ensure the successful launch and growth of existing, new, and emerging products in our two-sided marketplace. You will own the success of their launch, activation, and adoption as measured by KPIs including but not limited to product usage, NPS, ARPU, LTV, and % of consistent givers.

Responsibilities

• Customer and Market Research: Understand why customers buy and their buying criteria. Collect and analyze customer feedback to inform product, messaging, and GTM improvements. Conduct market research and competitive analysis to identify trends and opportunities. Translate customer and market insights into actionable strategies to drive growth.
• Business Case, Roadmap, and Validation: Identify business opportunities, refine root problems, and prioritize potential solutions in partnership with stakeholders. Build roadmaps and design tests to validate prioritized solutions through hypotheses-based pilots.
• Product Positioning and Messaging: Develop clear and compelling product positioning and messaging that resonate with target audiences and fuel donor generosity. Create and maintain a messaging framework that guides marketing and business development efforts.
• Go-to-Market Strategy: Lead the development of go-to-market strategies and their success criteria for new product launches and updates. Ensure GTM readiness of marketing channel, business development, sales, and customer success teams.
• Cross-Functional Leadership: Build and lead projects with large cross-functional teams. Balance internal and external stakeholder needs by sharing, receiving feedback, and iterating.
• Project Management: Prioritize and organize workload to meet project deadlines in a fast-paced hyper-growth environment. Document progress to ensure smooth cross-functional collaboration over time.

Your Experience

• Education: Bachelor’s degree required at a minimum; MBA or MS in marketing or business is a plus.
• Experience: 5+ years of relevant PMM experience, with 7+ years total experience.
• Strong background in product marketing fundamentals including consumer insights, market research, product messaging development, and GTM strategy building.
• Experience working in consumer technology organizations or two-sided marketplaces.
• Certification(s) in product or customer marketing a plus.
• Experience in pricing and monetization a plus.

Your Superpowers

• Combination of customer empathy and curiosity, data-oriented mindset, and creative sensibilities.
• Strategic thinker with a logical, evidence-based approach to driving decisions.
• High ownership mentality.
• Excellent communicator who can break down complex topics into simple concepts.
• Effective collaborator with cross-functional teams and senior stakeholders.
• Outstanding project management skills with the ability to manage multiple projects simultaneously.
• Preference for working in a fast-paced, agile environment with a "get it done" mentality.