Senior Strategic Marketing Manager - Grafana Labs

Grafana Labs is the company behind Grafana Cloud, the fully managed observability platform trusted by more than 10,000 organizations to ensure reliability, resolve incidents faster, and optimize telemetry at scale. Built on open source and open standards and designed for interoperability across any stack, Grafana Cloud brings AI to observability and observability to AI, giving teams unified visibility across all their disparate data.

We are a 100% remote company with team members across 40+ countries, backed by leading investors including Lightspeed Venture Partners, Sequoia Capital, GIC, Coatue, J.P. Morgan, CapitalG, and Lead Edge Capital.

The Opportunity

We’re looking for a Senior Strategic Marketing Manager to support our global Majors segment, some of our largest customers, with significant opportunity to grow with Grafana.

This person will work alongside the Majors team and cross-functional partners to understand what each customer needs, where the growth opportunities are, and where marketing can make a difference. That could mean expanding relationships, increasing adoption, reaching new teams, creating executive engagement, or building something specific for an account.

This is a senior individual contributor role and a new motion for us. We need someone who can help define what great account marketing looks like for Majors, while working closely with Regional Marketing and teams across Grafana to bring it to life.

What You'll Be Doing

• Partner with the Majors team to understand account goals, growth opportunities, product adoption, key relationships, and whitespace.
• Build account marketing plans tied directly to the account strategy and what the team is trying to accomplish.
• Work across Regional Marketing, Events, Customer Marketing, Product Marketing, Partner Marketing, Demand Gen, and other teams to understand existing programs and build new initiatives when there is a clear gap.
• Participate in account planning and EBRs where marketing can add value.
• Build high-touch programs based on customer needs, including executive engagement, workshops, customer celebrations, peer connections, advocacy, and personalized experiences.
• Help account teams build deeper relationships across executives, technical leaders, champions, users, teams, and geographies.
• Coordinate the right teams and resources across Grafana to support each account.
• Measure results at the account level: tracking reach, relationship depth, adoption, and opportunity progression.
• Identify successful strategies and turn learnings into repeatable plays for broader use.

What Makes You a Great Fit

• 7+ years of B2B marketing experience, ideally in enterprise account marketing, ABM, customer marketing, or a similar role.
• Experience working with large, complex enterprise customers and supporting growth within existing accounts.
• Strong Sales partnership: Ability to work alongside an account team, understand objectives, and bring a strategic marketing point of view.
• Experience with 1:1 or highly targeted account marketing across multiple teams, personas, and geographies.
• Global experience and comfort working across regions and distributed teams.
• Strong tool proficiency and active use of AI: Using AI beyond personal productivity to rethink workflows, uncover insights, make recommendations, and scale what works.
• Curious, accountable, adaptable, resilient, and self-motivated in figuring things out without a fixed playbook.
• Strong prioritization skills to focus time where marketing generates the highest impact.

What Success Looks Like

Success is measured by whether marketing helps Majors customers get more value from Grafana and helps account teams grow those relationships. Key indicators include deeper customer engagement, stronger executive and technical relationships, increased adoption, new team use cases, and marketing directly moving meaningful opportunities forward.

Compensation & Rewards

In the US, the OTE (On-Target Earnings) compensation range for this role is $160,000 - $195,000. Actual compensation may vary based on level, experience, and skillset. All roles include Restricted Stock Units (RSUs).

Why You'll Thrive at Grafana Labs

• 100% Remote, Global Culture: Remote-only organization bringing together talent from around the world.
• Open Source Roots: Built on community-driven values.
• Empowered Teams: High trust, low ego culture focused on outcomes.
• In-Person Onboarding: Dedicated onboarding experience with fellow new hires.
• Balance is Key: 30 days of annual leave globally, including reserved Grafana Shutdown Days.