Principal Technical Marketing Engineer - Grafana Labs

Grafana Labs is the company behind Grafana Cloud, the fully managed observability platform trusted by more than 10,000 organizations. We are a 100% remote company with team members across 40+ countries.

We are looking for a technically fluent Principal Technical Marketing Engineer in Sweden who loves building powerful demos, explaining complex systems clearly, and helping SRE and platform engineering leaders understand the value of our open approach to observability.

What You'll Be Doing

• Build strategic, buyer-focused demos, videos, workshops, and webinars: Create and maintain polished, narrative-driven demos highlighting Grafana's value, record high-quality technical demo videos, lead webinars and workshops, and use AI tools to scale technical content.
• Enable Solutions (Sales) Engineers: Serve as PMM's technical liaison to the SE org, producing technical enablement assets, value-driven talk tracks, competitive narratives, and demo best practices.
• Collaborate with PMMs to drive technical buyer engagement: Partner with PMMs to identify key buyer personas, extend technical narratives into analyst briefings (Gartner, Forrester), industry forums, podcasts, and conferences.
• Use automation & AI to scale technical content: Partner with software engineers to streamline demo setup, content workflows, and asset updates through workflows, agents, scripts, and AI-driven tools.

What Makes You a Great Fit

• 5+ years in a technical role (solutions engineering, SRE, DevOps, backend engineering, technical PMM, or similar).
• Interest and ability to travel to training and customer events 10-12 weeks per year.
• Strong understanding of observability concepts and the needs of SRE/platform teams.
• Ability to translate deep technical concepts into clear, value-focused stories.
• Experience presenting technical content through demos, workshops, or webinars.
• Excellent written and verbal communication skills.
• Strong cross-functional collaboration and high ownership mindset.

Bonus Points For

• Hands-on experience with Grafana, Prometheus, Loki, Mimir, Tempo, or similar observability tools.
• Prior experience in Sales Engineering, DevRel, or technical product marketing.
• Familiarity with demo environment automation or infrastructure-as-code tools.
• Exceptional live presentation or workshop facilitation skills.