Marketing Ops Analyst - Honeycomb

About Honeycomb

Honeycomb is a service for the near and present future, defining observability and raising expectations of what developer tools can do! We’re working with well-known companies like HelloFresh, Slack, LaunchDarkly, and Vanguard across a range of industries. We’ve closed Series D funding, scaled past the 200-person mark, and were named to Forbes’ America’s Best Startups of 2022 and 2023!

As we continue to strengthen alignment across our go-to-market teams, we're focused on building a more connected approach to how we measure, analyze, and forecast performance across the full customer journey—from the first website visit through sales engagement to closed-won revenue.

What You’ll Do

• Build full-funnel reporting that connects marketing activity in tools like HubSpot to opportunities and closed-won business in Salesforce, making it visible to executives and teams across the organization.
• Work with marketing and sales to define and document how attribution works, including what “influenced” versus “marketing-sourced” means and how leads are tagged as marketing-led, sales-led, or SDR-led.
• Partner with marketing on lead scoring and how leads flow into Salesforce.
• Improve how we measure campaign ROI so teams can see what worked, double down, and shift spend away from what didn’t.
• Work with marketing and go-to-market teams to agree on shared metric definitions and publish them as a single source of truth.
• Build reports and dashboards with AI tools, refine them with stakeholder feedback, and publish final versions to our BI tool on a regular refresh schedule.
• Dig into the data, including with AI, to surface patterns and insights nobody has asked about yet.

What You’ll Bring

• About 3 to 5 years of experience, ideally in marketing, revenue operations, or a multi-hat go-to-market role.
• Strong analytical skills, with hands-on experience in Excel and BI tools.
• Working knowledge of marketing concepts and terms, such as MQLs.
• Interpersonal skills to negotiate shared definitions across teams with different perspectives.
• Curiosity about AI and how to use it in your analysis.
• Experience in a SaaS environment.
• Bonus: The ability to read SQL (writing it is not required).

What You'll Get

• A stake in our success - generous equity with employee-friendly stock program.
• Transparent pay based on levels relative to experience.
• Time to recharge with unlimited PTO.
• A distributed-first mindset and culture.
• Home office, co-working, and internet stipend.
• Full benefits coverage for employees, with additional coverage available for dependents.
• Up to 16 weeks of paid parental leave.
• Annual development allowance.