Senior Product Manager, Growth - KOHO

About KOHO

We’re on a mission to make financial services better for every Canadian. That means no hidden fees, no predatory interest rates - just financial products designed to help our users spend smart, save more, and build real wealth. We’re a performance organization with a strong heart: we care deeply about outcomes, and everything ties back to our mission - to financially empower a generation of Canadians.

At KOHO, we’re not your average 9-5. We believe real impact comes from people who are trusted, empowered, and supported to do their best work - without sacrificing their lives to do it. We prioritize work-life integration, not just work-life balance. That means asynchronous collaboration, flexible hours, and a remote-first setup built around autonomy and high trust.

KOHO is entering its next chapter - leaner, smarter, more AI-integrated. We’re building for impact, not bureaucracy. If you thrive in environments that value clarity, ownership, and bold thinking, you’ll fit right in.

About The Role

We’re looking for a Senior Product Manager to join KOHO’s Growth team. You’ll lead a dedicated growth pod focused on one of our highest-leverage problems: either converting more registered users into active customers, or building product-led channels that acquire users through the product itself.

This is a metrics-driven role with clear ownership and real P&L impact. You’ll run experiments at high velocity, own a specific set of growth KPIs, and work within a cross-functional pod (engineering, design, data) to move them. You won’t be maintaining a feature backlog — you’ll be solving growth problems end-to-end.

What You’ll Be Doing

• Own growth metrics with clear accountability. You’ll be responsible for specific KPIs tied to user acquisition or activation — metrics that directly impact KOHO’s revenue and unit economics.
• Run experiments at high velocity. Design, ship, and iterate on growth initiatives weekly. Maintain a rolling experiment backlog with clear hypotheses and success criteria. Learn fast from failures.
• Build business cases grounded in data. Use quantitative analysis, financial modeling, and CAC/LTV economics to prioritize bets and defend investment decisions to leadership.
• Lead a cross-functional pod. Work with engineering, design, data, and marketing to ship growth initiatives. Align your team around a single mission and keep execution tight.
• Identify and reduce friction across the user journey. Whether it’s funnel drop-offs, onboarding bottlenecks, or underperforming growth channels — diagnose root causes and ship solutions.
• Design and scale growth loops. Think beyond linear funnels. Identify opportunities for compounding, product-led mechanics that reduce acquisition costs over time.
• Collaborate across the growth org. Work closely with the other growth pod to ensure the full user journey — from first touch to active customer — works as a connected system.
• Communicate strategy to leadership. Present growth strategy, experiment results, and roadmap decisions to executive audiences through quarterly strategy reviews.

Who You Are

• 3–5+ years of product management experience, with at least 2 years focused on growth, activation, acquisition, or product-led growth at a consumer or fintech company.
• Track record of moving growth metrics — whether that’s conversion funnels, referral programs, onboarding flows, or acquisition loops. We want to see specific numbers you’ve moved.
• Deeply data-driven. You can write SQL when needed, design experiments with statistical rigor, and make decisions based on CAC/LTV modeling rather than intuition.
• High experiment velocity. You’re comfortable shipping multiple experiments per sprint, learning quickly from failures, and iterating without over-engineering.
• Cross-functional leader. You’ve led pods or squads (engineering, design, marketing, data) and know how to align a team around a single metric.
• Strong strategic communicator. You can articulate growth strategy to executives, write compelling business cases, and translate data into narratives that drive alignment.
• AI-native. You actively use AI tools (Claude, ChatGPT, Perplexity, etc.) in your daily work — for analysis, writing, research, and prototyping.

Nice to Have

• Experience at a Canadian fintech or a regulated financial services company.
• Familiarity with product analytics, martech, and BI tools — our core product and growth stack.
• Experience with A/B testing platforms (Eppo, Optimizely, or similar) and experiment governance.
• Background in behavioural economics, incentive design, or conversion optimization.
• Experience with fintech onboarding and KYC optimization — reducing friction in regulated sign-up flows.
• Experience building product-led acquisition at scale.

Compensation

The budgeted salary range for this role is $160,000 - $200,000 CAD / year.