Sr Product Manager - LTV and Retention

About Kraken

Founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. It offers spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients.

Consumer Trading is a full-stack team behind the Consumer experience in Kraken mobile and web applications. Our flagship product allows our clients to instantly buy, sell, convert any combination of stocks, cryptocurrencies and cash. You’ll be a critical member of the Engage group, responsible for building long-term product value and loyalty across our Kraken products—on both mobile and web.

The Opportunity

• Define Strategy & Roadmap: Define the product strategy and roadmap for engagement and loyalty across Kraken and Pro, aligning it with our growth goals and business unit objectives.
• Own Key Metrics: Own key product metrics such as retention rate, session frequency, and LTV.
• Drive Product Development: Lead product development across the full lifecycle—from discovery and validation to launch and iteration—with a focus on utility, repeat usage, and behavioral reinforcement.
• Implement Growth Loops: Develop and implement growth loops and in-product mechanics that encourage usage frequency and depth, including gamification, rewards, social features, and habit-forming design.
• Experimentation: Collaborate with Engineering, Design, and Analytics to run A/B and multivariate tests at scale, leveraging results to make fast, data-informed decisions.
• Campaign Collaboration: Partner with Marketing and Lifecycle teams to build targeted engagement campaigns and personalized messaging strategies (e.g., push, in-app, email) based on behavioral insights.
• Client Segmentation: Design and refine client segmentation frameworks to personalize the experience and optimize journeys.
• Stakeholder Alignment: Collaborate closely with Business Leads for Consumer and Pro segments to align product goals with user personas, market demands, and business objectives.

What You Bring

• Experience: 5+ years of product management experience, with 2+ years focused on engagement, retention, or lifecycle growth (preferably in crypto or fintech).
• Analytical Skills: Strong analytical skills with a proven ability to use data to drive decision-making.
• Growth Mindset: Experience in growth product management with a solid understanding of experimentation, funnel optimization, and behavioral psychology.
• Track Record: Proven success launching engagement features such as notification systems, loyalty/rewards programs, or community-driven features.
• Platform Familiarity: Experience working with both mobile and web apps, and comfort navigating technical conversations with engineers.
• User Empathy: Deep empathy for users combined with a strong business sense.
• Communication: Strong communication and stakeholder management skills; ability to influence at multiple levels of the organization.
• Crypto Passion: Enthusiasm for Bitcoin and the cryptocurrency ecosystem, with a deep belief in our mission.