Sr Product Manager - Virality, Referrals & KOL

About Kraken and Payward

Payward — the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services, and CF Benchmarks — has spent the last 15 years building modern and globally accessible financial infrastructure platforms to advance an open, global financial system.

Founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. It offers spot trading, margin, futures, staking, and OTC services.

The Team

Consumer Growth builds mobile and web experiences that help people become Kraken customers, fund their accounts, invest, earn, access new products, build wealth, and stay lifelong clients. Product, engineering, design, data, and lifecycle marketing build together.

The Opportunity

• Own growth in viral, KOL-, and creator-referred new transacting users (NTUs): Set aggressive NTU targets backed by a credible growth model, then beat them. Build and scale sharing, referral, and creator systems that drive 10x, then 50x growth while hitting payback targets.
• Build sharing people find useful: Create natural reasons to pass on product value, and referral programs with modeled payback incentives without relying on aggressive incentives to hit targets.
• Own the audience-to-customer journey: Build and test paths from recommendations and creator audiences to product value and a first transaction. Partner with teams that own onboarding and core product experiences on shared journeys.
• Own Consumer features and updates for the KOL Platform: Set the Consumer roadmap, ship features and ongoing improvements, and make measurement and commercial tools trustworthy and easy to use.
• Build creator tools across Kraken’s app and web: Help creators, key opinion leaders (KOLs), and power referrers invite their followers and turn their audiences into valuable new transacting customers.
• Make acquisition economics work: Own acquisition cost and gross-margin payback against clear targets, including fully loaded incentive, partner, operating, and fraud costs.
• Increase virality per new transacting user and per returning user: Test ways to improve send conversion, invites per sender, and invite-to-first-transaction conversion. Improve repeat sharing and loop speed.
• Build measurement you can trust: Validate instrumentation, define hypotheses and guardrails, and run tests that detect meaningful effects while separating attributed activity from incremental growth.

What You Bring

• Proven track record: You’ve personally built a product, tool, feature, or experience that spread beyond its initial audience.
• Growth metrics: Repeated success beating acquisition targets through referrals, product virality, or creator-led growth with evidence of long-lasting gains.
• Growth product sense: Strong understanding of sharing psychology and the motivations of customers, creators, KOLs, and power referrers.
• Analytical independence: Ability to independently investigate behavior using SQL and product analytics, validate instrumentation, and build funnel, cohort, and growth models.
• Experimentation & commercial judgment: Skill in designing reliable tests, interpreting uncertainty honestly, and understanding acquisition cost, payback, retention, and fraud costs.
• Senior ownership: Demonstrated capability to set strategy, make tough priority calls, align cross-functional teams, and use AI and working prototypes to execute hands-on.

Nice to Haves

• Experience building self-service creator or affiliate tools, revenue-share systems, or reliable partner payouts.
• Experience in consumer fintech, crypto, payments, or designing financial promotions and fraud controls.
• Experience adapting growth journeys across global markets, cultures, and regulatory environments.