Sr Product Manager - Virality, Referrals & KOL

Building the Future of Open Finance

Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.

The team

Founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. Consumer Growth builds mobile and web experiences that help people become Kraken customers, fund their accounts, invest, earn, access new products, build wealth and stay lifelong clients.

The opportunity

• Own growth in viral, KOL- and creator-referred new transacting users (NTUs). Set aggressive NTU targets backed by a credible growth model, then build and scale sharing, referral, and creator systems that drive 10x, then 50x growth.
• Build sharing people find useful. Create natural reasons to pass on product value and referral programs with modeled payback incentives.
• Own the audience-to-customer journey. Build and test paths from recommendations and creator audiences to product value and a first transaction.
• Own Consumer features and updates for the KOL Platform. Set the Consumer roadmap, ship features, and make measurement and commercial tools trustworthy and easy to use.
• Build creator tools across Kraken’s app and web. Help creators, key opinion leaders (KOLs), and power referrers invite their followers and turn their audiences into valuable new transacting customers.
• Make acquisition economics work. Own acquisition cost and gross-margin payback against clear targets, including fully loaded incentive, partner, operating, and fraud costs.
• Increase virality per new transacting user and per returning user. Test ways to improve send conversion, invites per sender, and invite-to-first-transaction conversion.
• Build measurement you can trust. Validate instrumentation, define hypotheses and guardrails, and run tests that can detect meaningful effects.

What you bring

• Proven track record: You’ve personally built a product, tool, feature, or experience that spread beyond its initial audience.
• Growth expertise: Repeated success beating acquisition targets through referrals, product virality, or creator-led growth.
• Strong growth product sense: You understand sharing psychology and the different motivations of customers, creators, KOLs, and power referrers.
• Analytical independence: You independently investigate behavior with SQL and product analytics, validate instrumentation, and build funnel, cohort, and growth models.
• Experimentation and commercial judgment: You design reliable tests, interpret uncertainty honestly, and distinguish attribution from incremental growth.
• Senior ownership: You set strategy, make hard priority calls, align teams without relying on reporting lines, and deliver autonomously.