Senior Growth Product Marketing Manager - LastPass

About LastPass

LastPass delivers Secure Access Essentials, helping individuals and organizations manage and protect access to AI, applications, and credentials straight from the browser. Trusted by more than 100,000 businesses and millions of users worldwide, LastPass blends strong security with everyday simplicity.

The Role

LastPass is looking for a Senior Growth Product Marketing Manager to lead experimentation and conversion strategies for our Teams and Business trial users. You will own the strategy and execution of trial conversion experiments, test bold ideas, analyze performance, and collaborate cross-functionally to optimize the user journey and unlock growth opportunities.

About the Team

The Growth Product Marketing team is a nimble, high-impact group of marketers split between B2B and B2C focus areas. Operating with a product-led growth (PLG) mindset, the team partners cross-functionally to deliver seamless, data-informed user journeys.

You will report to the Director of Growth Product Marketing, collaborating closely with Growth & Digital Acquisition Marketing, Product, UX, Data, and Customer Experience teams.

Key Responsibilities

• Own the communication strategy for trial users, identifying opportunities to drive conversion through innovative messaging and lifecycle campaigns.
• Design, develop, and execute A/B tests across email (Marketo, Sendgrid, Acoustic) and in-product messaging (Pendo).
• Use tools like Amplitude and Power BI to analyze results, uncover insights, and refine strategies.
• Work closely with Product, UX, Marketing, and Customer Experience to align trial experiences with broader go-to-market strategies.
• Bring fresh ideas to the table, including in-product onboarding flows, data-driven email sequences, and segmentation strategies.

What It Takes

• Proven experience in product, growth, or lifecycle marketing, preferably in a SaaS or PLG environment.
• Proven track record of driving trial-to-paid conversion through experimentation and lifecycle strategies.
• Hands-on experience with tools like Marketo, Pendo, Amplitude, and Power BI.
• Strong analytical skills with expertise in using data to drive impactful initiatives.
• Excellent communication and collaboration skills with a self-starter mindset.
• Fluency with AI tools to support growth marketing, experimentation, and data analysis.

Why LastPass?

• Remote-first culture
• High-growth, collaborative environment with inclusive teams
• Comprehensive health coverage, including dependents
• Flexible Paid Time Off policies, including Quarterly Self-Care Days and Volunteer Days
• Parental leave and Employee Assistance Program
• Home office setup support and remote work stipend
• LastPass Families free account for up to 5 members
• Continuous learning and development opportunities, including an annual learning stipend
• Peer-to-peer recognition through Motivosity