Senior Growth Product Marketing Manager - LastPass

About LastPass

LastPass delivers Secure Access Essentials, helping individuals and organizations manage and protect access to AI, applications, and credentials straight from the browser. Trusted by more than 100,000 businesses and millions of users worldwide, LastPass blends strong security with everyday simplicity.

LastPass is looking for a Senior Growth Product Marketing Manager. In this role, you will lead experimentation and conversion strategies for our Teams and Business trial users. You will own the strategy and execution of trial conversion experiments, test bold ideas, analyze performance, and collaborate cross-functional to optimize the user journey and unlock growth opportunities.

About the Team

The Growth Product Marketing team is a nimble, high-impact group of marketers, split between B2B and B2C focus areas. United by a shared mission of driving conversion and expansion, the team operates with a product-led growth (PLG) mindset, partnering cross-functionally to deliver seamless, data-informed user journeys.

Who Will You Work With?

You will report to the Director of Growth Product Marketing, collaborating closely with the Growth & Digital Acquisition Marketing team as well as Product, UX, Data, and Customer Experience teams.

What Are Some of the Exciting Challenges You Will Be Working On?

• Own the communication strategy for trial users, identifying opportunities to drive conversion through innovative messaging and lifecycle campaigns
• Design, develop, and execute A/B tests across email (Marketo, Sendgrid, Acoustic) and in-product messaging (Pendo)
• Use tools like Amplitude and Power BI to dig into results, uncover insights, and refine strategies
• Work closely with Product, UX, Marketing, and Customer Experience to align trial experiences with broader go-to-market strategies
• Bring fresh ideas to the table, whether it is an in-product onboarding flow, a data-driven email sequence, or a segmentation strategy

What Does It Take to Work at LastPass?

• Proven experience in product, growth, or lifecycle marketing, preferably in a SaaS or PLG environment
• Proven track record of driving trial-to-paid conversion through experimentation and lifecycle strategies
• Hands-on experience with tools like Marketo, Pendo, and analytics platforms such as Amplitude and Power BI
• Strong analytical skills with proven expertise in using data to drive impactful initiatives
• Excellent communication and collaboration skills with cross-functional teams
• Strong problem-solving skills and a self-starter mindset
• Fluency with AI tools to support growth marketing, experimentation, and data analysis

Why LastPass?

• Remote-first culture
• Competitive compensation
• Flexible Paid Time Off policies, including Quarterly Self-Care Days and Volunteer Days
• Parental leave
• Comprehensive health coverage, including dependents
• Home office setup support and remote work stipend
• LastPass Families free account for up to 5 members
• Continuous learning and development opportunities with an annual learning stipend
• Peer-to-peer recognition through Motivosity
• Employee Assistance Program for well-being support