Associate Legal Counsel, Product & Privacy, Ads - Life360

About Life360

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app, Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 102.4 million monthly active users (MAU) across more than 180 countries.

Life360 has more than 500 remote-first employees.

Life360 is a Remote-First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US).

We are AI Native

We are building an AI native company where AI is an integral part of how we build and operate. AI tool usage during interviews varies by role. You may be asked to demonstrate proficiency with AI tools, discuss how you leverage AI, or complete interview exercises without AI assistance. Your Recruiter will provide clear guidance as you move through the interview process.

About The Team

This Legal team partners across every function at Life360 to provide client-focused legal services and advice that enable growth and efficiency for the Company's consumer software and hardware business lines, as well as its new advertising initiatives. We collaborate closely with several teams, including Ads, Finance, Product, Privacy, Engineering, and Devices.

About the Job

We are seeking an Associate Legal Counsel, Product & Privacy, Ads with experience in advising ad-tech companies to join our expanding legal team. This is an exciting opportunity to work closely with teams across Life360 to advise on product development and privacy matters related to our advertising business.

In this role, you will counsel product, engineering, and marketing teams on privacy, consumer protection, and content regulation matters in the ad-tech space. You will act as the primary legal point of contact on such matters for Ad Sales and Ads Product Managers. You will report to the Deputy General Counsel for Product & Privacy, and collaborate closely with other horizontal cross-functional teams, such as Marketing, Comms and the Infrastructure team.

What You’ll Do

• Advise ads engineering and product teams on legal and regulatory issues throughout the product development lifecycle. The Life360 Ads Platform includes an SSP and a DSP business, among other products and services.
• Provide counsel on privacy and data protection matters related to ad tech, ensuring compliance with regulations such as the GDPR and CCPA.
• Advise on content regulation matters - including ads content policies and enforcement - to ensure compliance with applicable laws and regulations.
• Advise on marketing matters related to the B2B ads business.
• Monitor and provide guidance on evolving international privacy, consumer protection, and technology regulations in the ad-tech space, helping Life360 stay ahead of regulatory trends.
• Collaborate with cross-functional teams to develop and implement risk management strategies.

What We’re Looking For

• 5+ years of legal experience in product counseling and privacy counseling in the ad-tech space is a prerequisite, including experience directly advising software product managers and engineers.
• Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams in a fast-paced environment.
• Experience advising software product managers and engineers on consumer protection matters.
• J.D. from an accredited law school and membership in at least one state bar.
• CIPP/US certification preferred.

Our Benefits

• Medical, dental, vision, life and disability insurance plans (100% paid for employees)
• Paid parental leave
• 401(k) plan with company matching program
• Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
• Generous time off: flexible PTO, companywide holidays throughout the year plus summer and winter shutdowns
• Learning & Development programs
• Equipment, tools, and reimbursement support for a productive remote environment
• Free Life360 Platinum Membership and Tile trackers