Commercial Counsel, Advertising - Life360

About Life360

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app, Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 102.4 million monthly active users (MAU) across more than 180 countries.

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families.

Life360 has more than 500 remote-first employees across the US.

AI Native Culture

We are building an AI-native company where AI is an integral part of how we build and operate. AI tool usage during interviews varies by role. You may be asked to demonstrate proficiency with AI tools, discuss how you leverage AI, or complete interview exercises without AI assistance.

About The Team

This Legal team partners across every function at Life360 to provide client-focused legal services and advice that enable growth and efficiency for the Company’s consumer software and hardware business lines, as well as its new advertising initiatives. We collaborate closely with several teams, including Ads, Finance, Product, Privacy, Engineering, and Devices.

About the Job

We are seeking a business-oriented Commercial Counsel Attorney with 5+ years of experience negotiating advertising and ad tech agreements to join our expanding team. This is an exciting opportunity to work closely with teams across Life360 to support the growth of our advertising business alongside the Life360 family of consumer mobile software applications and hardware devices, including Tile and Pet GPS.

In this position, you will be responsible for commercial legal work enabling the entirety of Life360’s programmatic, direct, and self-service advertising platform services. You will report to the Deputy General Counsel for Commercial, Litigation & IP, and collaborate closely with cross-functional teams, including Ads, Finance, Product, Privacy, Engineering, and Marketing.

What You’ll Do

• Draft, review, and negotiate supply-side agreements, including publisher agreements and related platform and partner terms.
• Draft, review, and negotiate demand-side agreements, including DSP agreements and advertising insertion orders (IOs) with advertisers, agencies, and other ad partners, along with the master terms that govern them.
• Draft, review, and negotiate content licensing agreements that support Life360’s advertising and monetization initiatives.
• Negotiate data processing agreements (DPAs) and privacy and data use terms in advertising transactions, working within frameworks such as CCPA and GDPR.
• Review and negotiate procurement and marketing agreements.
• Translate legal requirements into practical advice for Ads, Sales, and Ad Ops teams, and find solutions that move deals to close while managing risk.
• Build and maintain templates, playbooks, and fallback positions for advertising agreements, and help improve intake and contracting workflows.
• Partner with Privacy, Product, and Engineering to make sure advertising deal terms match how our products and data practices work.
• Track developments in advertising and privacy law and industry standards (including IAB terms), and apply them to contract strategy and client counseling.
• Collaborate with cross-functional teams to align legal recommendations with business objectives while protecting Life360 and our members.

What We’re Looking For

• J.D. from an accredited US law school and membership in good standing in at least one state bar.
• At least 5 years of relevant legal experience at a law firm and/or in-house at an advertising, ad tech, media, or technology company, with a strong focus on negotiating digital advertising agreements.
• Demonstrated experience drafting and negotiating publisher agreements, DSP and/or SSP agreements, advertising IOs, and content licensing agreements.
• Experience working within privacy frameworks, including CCPA and GDPR, and experience negotiating DPAs.
• Familiarity with the programmatic advertising ecosystem and IAB standard terms is a plus.
• Ability to balance necessary legal protections with practical business needs, and to negotiate positively and close transactions efficiently.
• Demonstrated interest in using AI-powered tools and leveraging technology to improve efficiency.
• Excellent communication and collaboration skills, and ability to work effectively with cross-functional teams.
• Detail-oriented and able to prioritize and manage competing demands in a fast-paced environment.

Our Benefits

• Medical, dental, vision, life, and disability insurance plans (100% paid for employees)
• Paid parental leave
• 401(k) plan with company matching program
• Mental Wellness Program & Employee Assistance Program (EAP)
• Generous time off: flexible PTO, companywide holidays throughout the year plus summer and winter shutdowns
• Learning & Development programs
• Equipment, tools, and reimbursement support for a productive remote environment
• Free Life360 Platinum Membership and Tile trackers
• Restricted Stock Units (RSUs) equity package