VP, Product, Growth Experimentation - Life360

About Life360

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app, Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 102.4 million monthly active users (MAU) across more than 180 countries.

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families.

Life360 has more than 500 remote-first employees.

We are AI Native

We are building an AI native company where AI is an integral part of how we build and operate. AI tool usage during interviews varies by role. You may be asked to demonstrate proficiency with AI tools, discuss how you leverage AI, or complete interview exercises without AI assistance.

About The Team

The Growth Experimentation team owns the lifecycle of the free member: onboarding, activation, and bringing lapsed members back. It also sets the experimentation program for free-user growth across the product. We turn first sessions into circles that last, and we do it in markets from the US to Latin America and Southeast Asia, where members differ in needs, devices, and habits.

We work every day with Engineering, Data and Analytics, Lifecycle Marketing, and Performance Marketing, and we build on the shared experimentation platform alongside the Revenue Experimentation team. We favor durable growth over short-term spikes.

About the Job

As Vice President, Product, Growth Experimentation, you own how Life360 turns first sessions into lasting members. Your scope is the free-member funnel, from first-session activation through engagement and retention, across a base of 100+ million MAU in global markets.

You will oversee the growth experimentation program as a deep, hands-on leader with direct reports who will help you become a force multiplier, pairing craft with strong execution and driving outcomes by working across Engineering, Design, Data Science, Analytics, and adjacent product teams.

Life360 operates as an AI-native organization, and this role is expected to be a visible example of it. You will use AI throughout your workflow, from hypothesis generation to analysis to readouts, and help define what AI-native experimentation looks like at Life360.

What You'll Do

• Drive outcomes across the full funnel with a high-velocity experimentation program. Build and work hypothesis trees across acquisition, activation, onboarding, engagement, and retention to find and exploit opportunities that drive incremental member growth.
• Match the experiment to the opportunity. Choose the right method for the question in front of you, whether that is an A/B/n test, multi-armed bandit optimization, or a long-term holdout.
• Raise velocity and quality across the teams you partner with. Build the reusable playbooks, templates, and standards that help teams experiment well, and partner with Data Science and Engineering to improve the experimentation platform.
• Turn results into decisions and institutional knowledge. Produce crisp readouts, make defensible ship, iterate, or kill calls, and build a durable learning record.
• Protect member trust. Ensure experiments create genuine member value and steer the organization away from short-term metric gains that would erode trust.
• Operate as an AI-native product leader. Use AI to compress the path from question to decision to shipped experiment and build reusable AI artifacts.

What We're Looking For

• 15+ years in consumer products, including deep, hands-on ownership of growth and experimentation at scale.
• 10+ years of managing high performing teams who have delivered outcomes.
• Strategic ownership with execution muscle and a bias toward shipping over architecting.
• Experience designing metric frameworks and deep experiment-design fluency (power, MDE, guardrails, bandits, novelty effects).
• A track record of moving top-line growth metrics such as activation, engagement, or retention through a portfolio of experiments.
• Cross-functional leadership as a senior peer across Engineering, Design, Data Science, and Analytics.
• Mobile-first consumer fluency across iOS, Android, and international markets.
• Deep empathy for families and comfort with the central tension of growth and safety.

Our Benefits

• Medical, dental, vision, life and disability insurance plans (100% paid for US employees; supplemental plans for Canadian employees).
• 401(k) plan with company matching program in the US and RRSP with DPSP plan for Canadian employees.
• Paid parental leave.
• Mental Wellness Program & Employee Assistance Program (EAP).
• Generous time off: flexible PTO, companywide holidays, plus summer and winter shutdowns.
• Learning & Development programs.
• Equipment, tools, and reimbursement support for a remote environment.
• Free Life360 Platinum Membership and Tile trackers.