Director, Digital Marketing - MagicSchool

About MagicSchool

MagicSchool is the premier generative AI platform for teachers. We're just over 2 years old, and more than 7 million teachers from all over the world have joined our platform. Join a top team at a fast-growing company that is working towards real social impact.

MagicSchool is looking for a Director of Digital Marketing to build and lead our paid and organic acquisition engines. You will own how we reach two audiences: teachers who sign up and use MagicSchool every day, and the schools and districts that partner with us. You will manage a significant budget across paid search, paid social, and display, run our website strategy with a focus on conversion, and shape our lifecycle and email programs.

This is a hands-on leadership role. You will set the strategy, roll up your sleeves to optimize campaigns and channels, and manage a small team of contractors and agency partners to deliver measurable results. You will report to the Chief Marketing Officer and work closely with Sales, Customer Success, and Product.

Responsibilities

• Drive B2C signups and adoption through paid digital channels, balancing volume, quality, and cost efficiency.
• Generate top-of-funnel leads and pipeline for our B2B sales team across search, paid social, display, and other paid channels.
• Own the website strategy and roadmap with a focus on conversion rate optimization, including automated A/B testing and publishing in Webflow.
• Oversee lifecycle and email marketing strategy in partnership with marketing operations to improve activation and retention.
• Manage and coach our paid digital agency and contractors so that performance is clear, consistent, and strong.
• Build performance reporting across channels and turn data into a clear story for leadership and partner teams.
• Partner with Product, Customer Success, Sales, and the wider marketing team to keep digital marketing aligned with company goals.

Qualifications & Skills

• Data Fluency: You analyze performance data with ease and explain what it means and what to do next in plain language.
• Ownership: You take full accountability for results and drive work from idea through execution.
• Collaboration: You work well across marketing, sales, product, and customer success.
• Coachability: You welcome feedback, apply it quickly, and keep raising the bar for yourself and your team.
• Comfort with Ambiguity: You make sound decisions with incomplete information and adjust as you learn.
• Mission Alignment: You care deeply about improving education through technology.

Required Experience

• Director-level experience managing a multi-million dollar marketing budget.
• Several years of hands-on and managerial experience in search engine marketing (Google Ads and Bing Ads), with a record of ROI-positive campaigns across global markets.
• Deep experience running paid social campaigns, especially on Meta and LinkedIn.
• Proven ability to drive both B2C user acquisition and B2B demand generation.
• Experience managing web developers and overseeing website strategy.

Nice to Have

• Experience with Iterable or a similar lifecycle email platform.
• Hands-on Webflow experience (including automated A/B testing and CMS publishing).
• Familiarity with reporting tools such as Looker, Metabase, Amplitude, or HockeyStack.
• Background in edtech or mission-driven SaaS.
• Experience briefing and managing creative production for paid campaigns.

Benefits

• Unlimited time off to support work-life balance.
• Employer-paid health insurance plans, with low-premium dental and vision options.
• Generous stock options vested over 4 years.
• 401(k) match and monthly wellness stipend.
• Flexibility of working from home in a collaborative, distributed culture.