Event Marketing Coordinator - Oden Technologies

About Oden Technologies

Manufacturing is undergoing its fourth industrial revolution, with factory operations increasingly driven by real-time applications that combine process and context data with advanced ML and AI algorithms. This is unlocking a staggering opportunity to improve the efficiency and productivity of existing manufacturing processes.

As a Manufacturing AI company, Oden is at the forefront of this revolution. We combine large-scale data processing architectures and advanced AI and ML algorithms within the Oden platform so manufacturing operations teams can continuously monitor, analyze, and optimize their production across a diverse set of processes and conditions.

Role Summary

We're looking for an Event Marketing Coordinator to join our team, reporting to our co-founder. This role owns the planning and execution of Oden's in-person events (tradeshows, customer engagements, and occasional webinars) and plays a hands-on role in our marketing systems—building campaigns, lists, and flows in HubSpot, while supporting content and web work.

We're looking for a scrappy generalist who is comfortable owning both event logistics and the digital process behind it. This is a great fit for someone early in their career who is highly organized, resourceful, and wants to grow across events and marketing operations.

Responsibilities

Event Planning and Coordination (75%)

• Own the planning, budgeting, and execution of 5–6 events per year, including tradeshows and key customer/partner engagements.
• Manage event registration, attendee correspondence, and on-site logistics (shipment of marketing materials, promotional items, and booth equipment).
• Build pre-event campaigns (emails, landing pages, social posts) in HubSpot to drive attendance.
• Coordinate post-event follow-up, including nurture sequences and recap content.
• Cultivate vendor relationships and manage invoice processing and payments.
• Support on-site coverage at major events as needed, alongside the sales team.
• Track lead capture and post-event performance, reporting on spend and effectiveness.
• Facilitate webinar setup and execution (Zoom or similar).

Marketing Systems and Digital Support (25%)

• Build and manage campaigns, lists, and marketing flows end-to-end in HubSpot.
• Support content creation and updates to the website tied to events and campaigns.
• Assist with social media scheduling and content amplification.
• Repurpose event content into blogs, case studies, or social assets.
• Roll up event and campaign metrics into marketing dashboards.

Qualifications

• 1–3 years of experience in event coordination, marketing operations, or a related generalist marketing role.
• Hands-on experience with HubSpot or a similar marketing automation/CRM platform (core part of the role).
• Comfortable building assets yourself (campaigns, lists, basic web/content updates) rather than just coordinating logistics.
• Meticulous attention to detail and strong time management, especially under event deadlines.
• Strong written and verbal communication skills.
• Ability to work autonomously in a remote or hybrid setting while collaborating closely with sales and marketing.
• Flexibility to work outside standard hours and travel as needed for events (estimated 5–6 trips per year).
• Location preference: New York or Atlanta strongly preferred. Open to Canada if easily reachable by a short flight or drive to one of our hub cities.
• Must be authorized to work in the United States without current or future employer visa sponsorship.

Compensation & Details

• Base Salary: $60,000 – $75,000 commensurate with experience.
• Travel: Estimated 5–6 trips per year.