Field Marketing Director - Amplify

About Amplify

Amplify helps teachers bring delight and rigor to students every day. We have become a leader in K–12 literacy, biliteracy, math, and science by building inspiring teaching and learning experiences based on research. The Amplify Classroom platform combines curriculum, assessment, and supplemental learning into one coherent high-quality instructional system. A pioneer in education since 2000, Amplify has developed deep relationships in states and districts by partnering with educators to drive implementation quality and improved outcomes. Today, Amplify serves more than 18 million students and teachers across all 50 states and on six continents.

Job Description Summary

The Field Marketing Director is responsible for defining, developing, and overseeing the execution of a comprehensive regional Go-To-Market strategy to support the sales team in achieving short- and long-term sales revenue targets and overall territory goals. This includes leading the development and execution of regionalized campaign plans, strategic and tactical adoption plans, multi-channel promotional strategies, territory-specific messaging and positioning, marketing collateral, events, conferences, and sponsorships.

Essential Responsibilities

• Collaborate and partner with Sales Leadership to develop and maintain a territory brain trust that knows the region intimately, including the needs, gaps, obstacles, and opportunities across the territory.
• Collaborate and partner with Sales Leadership to develop and deliver regional sales events and meetings.
• Build and foster strong relationships with sales and marketing leaders, Account Executives, and Per Diems across the region, and maintain frequent communication to determine how to meet needs, fill gaps, and use resources most appropriately.
• Lead and manage the marketing strategy and activities for each stage of current and upcoming state adoptions, including market research, adoption-related messaging and collateral development, advanced pre-work, state submission processes, sampling, district evaluation and review processes, piloting, and selling.
• Collaborate and partner with Product Marketing to inform national messaging and marketing activities by providing ongoing input from the field.
• Manage response creation to district questionnaires and rubrics across products.
• Lead the marketing strategy and tactics utilized across the region, including those designed to support Sales with prospecting, lead generation, pipeline building, and opportunity advancement.
• Stay abreast of regional nuances, requirements, and developments, including adoptions, RFPs, and policy changes.

Required Qualifications

• Bachelor’s degree
• 5+ years of professional experience in sales within the education publishing industry
• 5+ years of professional experience in marketing within the education publishing industry
• 5+ years of professional experience and success in managing complex projects
• Experience developing and executing campaigns that drive sales
• Experience with prospecting, lead generation, pipeline building, and closing opportunities
• Experience writing RFPs and/or rubric responses
• Experience writing marketing copy, informing and influencing design, managing print production, coordinating print and digital marketing activities, and managing events
• Experience collaborating with Product Development, Product Management, and Marketing Services teams
• Experience with Google Suite, Microsoft Office, Google Analytics, Marketing Automation Platforms (HubSpot, Pardot), WordPress, Adobe, Zoom, and Slack
• Exceptional written and verbal communication, interpersonal, and leadership skills with experience managing people
• Ability to travel (15-20% of time)

Preferred Qualifications

• Highly motivated, self-starter with a strong work ethic and drive
• Ability to operate effectively and calmly while maintaining a sense of urgency within a fast-paced environment
• Ability to think strategically, analytically, and creatively
• Ability to be agile and switch directions quickly and efficiently