Integrated Campaign Manager - Oyster

About Oyster

Oyster is a global employment platform that lets companies hire, pay, and care for brilliant people anywhere. Distributed across 60+ countries since 2020, we're proof that a high-performing culture doesn't need an office.

• Ranked #10 of 250 on TIME and Statista's 2026 list of America's Top WorkTech Companies
• Named one of America's Greatest Startup Workplaces 2026 by Newsweek
• A G2 Spring 2026 Leader across Employer of Record, Global Employment, Multi-country Payroll, and HR Compliance
• The only B Corp-certified global employment platform

The Role

Location: Fully remote forever (requires working within UTC-6 to UTC+3).

Oyster is hiring an Integrated Campaign Manager to lead the planning and execution of integrated growth campaigns for global prospective customers, turning target accounts into pipeline and accelerating open opportunities. Reporting to the Director of Demand Generation and Growth Marketing, you'll partner closely with Product Marketing, Brand, Digital, Events, Ops, and Sales teams to deliver a coherent buyer journey across every channel.

Key Responsibilities

Demand Generation & Campaign Execution

• Develop, execute, and optimize multi-channel demand generation campaigns (content syndication, webinars, virtual events, email nurtures, direct mail, referral programs, and demo programs) to drive net-new pipeline and accelerate open opportunities.
• Build quarterly campaign plans balancing always-on programs with high-impact moments for the full prospect lifecycle, modeled backward from pipeline goals to determine program mix and spend.
• Partner with Product Marketing and Brand to turn positioning into campaign messaging, offers, and content tested and refined based on results.
• Build campaign enablement (talk tracks, email templates, one-pagers) and align with BDRs on follow-up expectations.
• Manage timelines, budget, and resources to ensure successful campaign delivery with ROI accountability.

Cross-Functional Partnership & Continuous Improvement

• Partner closely with marketing, sales, operations, and external vendors to ensure consistent campaign execution across the business.
• Optimize campaigns and refine strategies based on data-driven results, including A/B testing and performance reporting.
• Identify opportunities to leverage AI and emerging technologies for research, segmentation, personalization, content distribution, and execution.
• Facilitate retrospectives and turn performance findings into repeatable playbooks.

Requirements

• 6+ years in B2B integrated or demand generation marketing, with ownership of demand generation, integrated campaigns, growth marketing, or account-based marketing.
• Track record of building campaigns tied directly to pipeline coverage and revenue outcomes.
• Strong cross-functional collaboration and communication skills.
• Data-driven mindset with working knowledge of attribution and pipeline measurement.
• Hands-on experience using AI tools for campaign planning, content acceleration, or workflow automation.
• Experience with Salesforce and HubSpot (or equivalent CRM/MAP platforms).
• Reliable home internet connection and fluency in written and spoken English.

Benefits & How We Work

• Work from anywhere: No borders or HQ. As long as work is timely and your team is supported, work from anywhere.
• Paid time off: 40 days off per year (including holidays and vacation), or more if locally required.
• Mental health support: Access to Plumm, our mental well-being service.
• Wellbeing allowance: Monthly wellbeing stipend via ThanksBen.
• Flexible parental leave: At least 3 months' paid leave with job protection up to 12 months.
• WFH stipend: Equipment and home office setup stipend.