Art Director - Pencil

About Us

At Pencil, we are building the AI Operating System for marketing — the only enterprise platform that aggregates every leading AI model, enforces enterprise-grade governance, and turns creative production savings into media growth. Our work moves brands like Diageo, L’Oréal, and Unilever from creative brief to live, on-brand, performance-tested campaigns in minutes — across every market, channel, and language — without sacrificing legal, IT, or brand control.

Your Mission

Bring the craft of advertising together with the speed of GenAI. You build and operate agentic and nodal creative workflows — connecting insight, concept, copy, imagery, and video into scalable systems — so our creative teams and clients can move from idea to finished advertising faster, without losing quality or strategic grounding.

You work day-to-day under the direction of Art Directors and Creative Directors, bringing deep hands-on fluency in GenAI tools and workflows to their briefs. You're not setting creative vision — you're the person in the room who knows how to make the technology deliver on it.

Reporting and Partnerships

• Reports to Juliette Suvitha, Head of AI Creative & Enablement.
• Briefs and reviews daily output from the wider Creative team, providing hands-on guidance rather than formal management.
• Works closely with Producers, the Creative Director, and Product teams to keep output strategically aligned and technically feasible.
• Feeds back to Product on tools, workflows, and user experience based on hands-on use.

Key Responsibilities

Creative Production

• Design and deliver: Create assets across formats — advertising, digital, and print — using GenAI tools.
• Translate briefs into output: Turn briefs into polished creative work that aligns with project objectives and the relevant visual identity.
• Support flagship projects: Contribute to creative production on projects that demonstrate Pencil’s product capabilities.
• Juggle volume without dropping quality: Manage multiple creative requests simultaneously, maintaining quality and consistency across deliverables.

Quality and Client-Facing Work

• Brief and review: Brief the Creative team and review their daily output.
• Own quality control: Provide daily quality checks on client decks and feedback.
• Present with confidence: Present to clients on AI creative workflows.

Collaboration and Process

• Stay aligned: Work closely with Producers, the Creative Director, and Product teams to ensure output is strategically aligned and technically feasible.
• Shape the platform: Provide feedback on platform and AI tools, workflows, and user experience to support ongoing product improvement.
• Contribute ideas: Help define how GenAI shapes Pencil’s approach to storytelling and design in internal creative discussions.

Innovation and Growth

• Stay current: Keep up with emerging GenAI and design technologies, sharing insights and inspiration with the team.
• Find better ways of working: Identify new techniques and workflows that enhance speed, consistency, or creative quality.
• Improve what exists: Take initiative to improve creative systems, templates, and processes within your projects.
• Keep growing: Seek feedback proactively and apply it to grow both your craft and your creative judgment.

Your Background

• Experience as an Art Director or similar, ideally in advertising or digital production (essential).
• Hands-on experience with GenAI creative tools across image, video, and design generation (essential).
• Proficiency in Adobe Creative Cloud or equivalent design tools (essential).
• Comfortable presenting creative work directly to clients (essential).
• A strong eye for visual identity, brand consistency, and craft (essential).
• Please be prepared to showcase your portfolio.

You’ll Thrive Here If You Are...

• Detail-oriented: You can run multiple creative requests at once without letting quality slip.
• A hands-on leader: You brief and review others’ work, but you’re still making things yourself.
• Calm under pressure: Daily quality checks and client decks don’t rattle you.
• Curious: You’re always exploring what new GenAI tools and techniques can do.
• Collaborative: You work well across Producers, the Creative Director, and Product.

Benefits

• Opportunity to work at the cutting edge of GenAI.
• Sponsored professional and personal learning allowance.
• Flexible vacation / time-off policy.
• Competitive health insurance and welfare cover.
• Fully remote work environment.