GenAI Creator - Pencil

About Us

At Pencil, we are building the AI Operating System for marketing—the only enterprise platform that aggregates every leading AI model, enforces enterprise-grade governance, and turns creative production savings into media growth. Our work moves brands like Diageo, L’Oréal, and Unilever from creative brief to live, on-brand, performance-tested campaigns in minutes—across every market, channel, and language—without sacrificing legal, IT, or brand control.

Your Mission

Bring the craft of advertising together with the speed of GenAI. You will build and operate agentic and nodal creative workflows—connecting insight, concept, copy, imagery, and video into scalable systems—so our creative teams and clients can move from idea to finished advertising faster, without losing quality or strategic grounding.

You work day-to-day under the direction of Art Directors and Creative Directors, bringing deep hands-on fluency in GenAI tools and workflows to their briefs. You are not setting creative vision—you are the person in the room who knows how to make technology deliver on it.

This track is for people who go deep on the systems side: building, scaling, and governing the agents, workflows, and creative infrastructure that teams rely on. The growth path is technical leadership and architecture, grounded in creative sensibility.

Key Responsibilities

Discovery & Requirements

• Meet with clients, creative teams, and stakeholders to understand workflows, challenges, and operational requirements.
• Facilitate workflow audits and capability assessments.
• Identify where GenAI, agents, or automation can meaningfully improve quality, efficiency, or scale.
• Translate operational challenges into technical implementation plans.

Agent, Workflow & System Architecture

• Design and build production-grade prompts, workflows, agents, and creative systems.
• Develop repeatable, scalable frameworks that support multiple brands, markets, and channels.
• Own workflow governance, quality control, and reliability of deployed systems.
• Establish technical standards and best practices for building and maintaining agents and workflows.

Enablement & Technical Adoption

• Lead training, workshops, and office hours to help teams adopt new systems.
• Own technical documentation, playbooks, and guides for internal and client use.
• Support change management as new tools and workflows roll out.
• Act as the technical authority on GenAI capabilities, limitations, and constraints.

Platform Evaluation & Technical Innovation

• Evaluate emerging AI models, platforms, and tooling for technical fit and scalability.
• Stress-test new capabilities and provide structured, technical feedback to Product and Engineering.
• Identify architectural improvements to existing agents, workflows, and systems.
• Represent the technical roadmap for creative technology internally.

What We're Looking For

• Experience: 2–3 years in advertising creative development.
• GenAI Fluency: Experience with GenAI tools (ChatGPT, Midjourney, Adobe Firefly, Gemini) and techniques (model selection, prompt engineering).
• Real-World Execution: Hands-on experience using GenAI to deliver commercial advertising creative.
• Software Skills: Proficiency in Adobe Creative Cloud.
• Communication: Strong written English skills to communicate effectively with global clients and team members.
• Environment: Access to a reliable computer with an internet connection exceeding 40 Mbps.
• Mindset: Collaborative, team-oriented attitude with optimism about the role of GenAI in creative workflows.
• Bonus: Prior agency experience.

What Growth Looks Like

• Art Director: Owns creative direction across projects, sets visual/conceptual standards, mentors on craft.
• Creative Director: Sets creative vision across accounts or brands, owns creative quality at scale.
• Head of Creative: Sets the creative bar and point of view for the organization.

Your Benefits

• 25 days PTO plus public holidays.
• Remote-first flexibility to work anywhere from your home country.
• Health insurance / private medical coverage.
• Monthly stipend towards wellness, fitness, and learning & development.
• Enhanced parental leave policies (birth, adoption, or surrogacy).