Product Marketing Manager - Primer

About Primer

Primer is the unified infrastructure for global payments. We give finance and payments teams the visibility and control to reduce complexity, improve performance, and capture more revenue - all from a single platform.

Backed by Sofina, Peak XV Partners, ICONIQ, Tencent, Accel, and Balderton, we're building the payments layer the world's best companies rely on.

Which team will you be joining?

You're joining our Product Marketing team that owns product positioning, launch strategy, and market adoption for Primer's core product lines. We operate as strategic partners embedded in each major domain, working alongside Product and Sales leadership to define how our products win in market. Our PMMs own end-to-end strategy and execution for a significant product area, which means your work gets seen, shaped, and acted on by senior leadership from day one. You'll report to our Product Marketing Lead and work directly with product leads, marketing leads and senior stakeholders across the business.

What will you be doing?

Core Focus: This is an individual contributor (IC) role providing end-to-end product marketing support for our newly built Partners team. This role needs attention to detail, creativity, and boldness to build out the product's market presence.

• Own the Partner marketing engine: Driving go-to-market launches from strategy to execution, collaborating closely with the broader marketing team.
• Work with Partner PMs and Commercial Teams to define target audiences and craft clear, compelling messaging and positioning that differentiates Primer's Partner capabilities in the market.
• Translate technical products into messaging that lands with both partners and the merchants who benefit from them.
• Synthesise partner and merchant feedback, sales signals, and market research into a coherent strategic perspective that shapes both messaging and GTM approach.
• Monitor and report on the effectiveness of product marketing initiatives, using data to optimise strategies and achieve business goals.

What we're looking for

Must-haves:

• 4+ years of B2B SaaS marketing or product marketing experience, with a track record of launching and growing successful B2B products.
• Comfort turning technical product detail into messaging a non-technical buyer or partner wants to read.
• Ability to conduct targeted competitive and buyer research and turn it into specific recommendations.
• Strong project management skills, with the ability to manage multiple initiatives and meet deadlines in a fast-paced environment.
• Experiment-minded, taking full ownership of outcomes and driving work with minimal oversight.

Nice-to-haves:

• Background in payments, fintech, or infrastructure products (or willingness to build that domain knowledge quickly).
• Creative judgment - you can brief teams and agencies authoritatively and push for sharper, more unexpected ideas.
• Experience marketing in a two-sided marketplace, balancing distinct value propositions for supply-side and demand-side audiences.

A typical interview process

• An initial intro call with a Talent Partner
• An interview with the Hiring Manager
• Challenge Stage - Contextualised to the role
• A final, values-alignment interview

Benefits

• Fully remote and globally distributed team
• Competitive share options
• Uncapped holiday, with 25 days minimum to be taken
• Co-working space access across major cities
• Workations & Company Retreat
• The best equipment for your role
• £500 towards your home office setup
• Generous learning budget
• Private Medical Insurance