GTM Campaign Manager - Procurify

Procurify is the agentic procurement platform that helps mid-market organizations get complete control over their spend. We're trusted by hundreds of companies around the world, across industries like biotechnology, education, health care, manufacturing, and software, to manage over $100B in spend. We're looking for a driven, systems-minded, and execution-focused GTM Campaign Manager to join us on our journey.

About the Role

As a GTM Campaign Manager, you will architect and operate the campaign systems that convert pipeline strategy into pipeline reality. Working directly under GTM Engineering, you'll build, launch, and continuously optimize the campaigns and targeted lists that feed our go-to-market teams — across every source of pipeline: inbound, outbound, tier/segment, and expansion (cross-sell/upsell).

Think of this role as a regulator's right hand. Procurify's pipeline comes from multiple, interdependent sources, and the business's #1 constraint is total pipeline coverage against our revenue targets. Rather than owning any single channel in isolation, you'll help balance effort dynamically across all of them — surging outbound when inbound softens, activating expansion campaigns against the install base, and calibrating targeting by segment so we maximize total pipeline, not just one number.

We're looking for someone who thinks from first principles — questioning why a campaign, list, or process exists, breaking it down to its fundamentals, and rebuilding it in ways that are simpler, faster, and more scalable. You will design campaign engines that compound in value over time rather than resetting from zero every quarter.

This role sits at the intersection of campaign execution and AI-enhanced platform workflows. You'll champion how AI and automation can eliminate manual list-building, generate and personalize outreach at scale, surface converting segments and plays, and free human effort for the highest-leverage pipeline.

What you'll be working on

Campaign Systems Across All Pipeline Sources

• Design and operate repeatable, scalable campaign systems that generate pipeline across inbound, outbound, tier/segment, and expansion.
• Build and deliver targeted, ICP-aligned lead lists to BDRs proactively and on a repeatable cadence — increasingly automated and AI-generated.
• Design, launch, and optimize outbound campaigns end-to-end for both new-business and expansion pipeline using automation and AI to scale personalization.
• Support inbound performance by iterating and building on systems that improve MQL→SQL conversion.
• Build expansion (cross-sell/upsell) campaign systems against the existing customer base in partnership with Customer Success and Account Management.
• Calibrate campaign targeting by tier/segment (SMB vs. mid-market) to protect and maximize total pipeline.

Pipeline Coverage & Rebalancing

• Monitor pipeline coverage across all sources as a connected system, and reallocate campaign effort to the highest-leverage source as conditions shift.
• Track conversion rates by source (MQL→SAL→SQL→pipeline $), model leverage, and use data and automation to drive proactive interventions.
• Flag pipeline softness early to allow proactive operational compensation.

AI, Automation & First-Principles Optimization

• Apply first-principles thinking to remove friction in campaign workflows — automating repeatable tasks and reserving human effort for high-value plays.
• Champion AI and automation across list generation, enrichment, segmentation, message personalization, sequence optimization, and performance analysis.
• Continuously deconstruct and rebuild campaign processes to scale effectively.

Last-Mile Ownership & Closed-Loop Execution

• Ensure clean, automated hand-offs to BDRs and AEs (leads loaded, assigned, and communicated clearly).
• Maintain data fidelity across platforms (Salesforce, Marketo, sequencing, and enrichment tools).
• Define and track measurable outcomes per campaign and per source (SAL, SQL, pipeline $).

Collaboration & Cross-System Alignment

• Partner with Marketing, RevOps, Product Marketing, Sales, BDR leadership, and Customer Success to align targeting, messaging, and campaign execution.
• Translate positioning and personas into concrete targeting strategies.

KPIs for Success

• Increased qualified pipeline creation across all sources, measured in SQLs and pipeline dollars.
• Consistent, proactive delivery of high-quality targeted lists to BDRs and AEs.
• Improved conversion efficiency across the funnel (session→MQL, MQL→SQL, SAL→SQL).
• Growth in expansion/upsell pipeline generated through repeatable campaign systems.
• Reduced manual effort per campaign via automation and systematization.
• Zero leads lost to poor hand-offs; clean closed-loop execution.
• Early, accurate surfacing of pipeline-coverage risks.

Who we're looking for

• 1–3 years in campaign management, demand generation, sales development, or GTM operations (or equivalent high-potential profile).
• A systems thinker who designs scalable workflows across people, processes, tools, and data.
• A first-principles problem solver skilled at deconstructing and optimizing complex workflows.
• Genuine enthusiasm and practical experience with AI and automation tools.
• Fluency in ICP, persona, and tier segmentation.
• Strong quantitative orientation with ability to track and analyze funnel conversion metrics.
• Proactive, closed-loop communicator capable of managing ambiguity and shifting priorities.
• Working knowledge of CRM (Salesforce) and marketing automation/sequencing tools (Marketo, Outreach, Clay, ZoomInfo).
• Strong project management, organizational, and execution skills.
• Bonus: Experience in high-growth SaaS and familiarity with Gong, Clay, or enablement platforms.

Perks & Benefits

• Flexible working: Remote-first team with flexible hours (working from Canada or the US).
• Responsible time off: Flexible approach to time off.
• Extended health benefits: Comprehensive health, vision, and dental coverage, plus an EAP and health and wellness spending account.
• Continuous Learning: Regular educational lunch and learns.
• Stock options: Competitive equity program.
• Compensation: $67,200 - $84,000 CAD On-Target Earnings (OTE), including a 5% Company Incentive Plan (CIP) component.